Still in recovery from the financial impact of the pandemic,
For the full year — beginning on March 28, 2020 and ending on March 27, 2021 — the brand’s revenue decreased by 10 percent in part due to decreased tourism and having to close 16 percent of their storefronts throughout the pandemic. Full-price comparable store sales climbed 32 percent in the final quarter, indicating that the brand is on the road to recovering its previous sales numbers. Reported revenue was still 5 percent lower than 2019 numbers.
Burberry was able to make up for lost revenue across Europe and the United States by investing in its growing Asian markets, which managed its coronavirus outbreak earlier and faster than other countries.
Last summer, the luxury fashion house opened a store location in Shenzhen, China, with tech giant Tencent, where they were able to host multiple digital and physical consumer experiences. Retail comparable stores in the Asia Pacific region climbed 75 percent in the fourth quarter, with China and South Korea leading the way.
Looking to the future, the brand’s representatives expect revenue to climb at a high single-digit percentage rate in the 2021 financial period, noting that a decision to reduce in-store markdowns would be a major contributor to a comparable store sales increase.