GmbH's Benjamin Huseby and Serhat Işık Announced as Trussardi Creative Directors
“Trussardi comes charged with pedigree and enormous untapped potential. We were drawn to the possibility of building a house anew.”
In just over five years, Benjamin Huseby and Serhat Işık have grown GmbH from a small and niche Berlin-based label into a fully-fledged leather-clad force to be reckoned with, and now their efforts have paid off. Writing on Instagram, Huseby and Işık have announced that they are the new creative director duo at the Italian house Trussardi, with their first collection expected to debut in 2022.
Trussardi was founded in 1911 and started life as a leather glove manufacture, before turning its hand to creating more leather goods from the ’70s-onwards after Nicola Trussardi took over from his uncle. In more recent years the house was helmed by Gaia Trussardi, who led the creative side from 2011 to 2018 all while making the brand younger at heart. It launched Archive+Now, a program that revisited the history of the brand, and now Huseby and Işık are here to continue to take the brand into a new era.
As both have written on their Instagram accounts, the duo is looking to inject some GmbH philosophy into Trussardi. They said, “With GmbH we have helped bring topics of inclusivity and responsibility to the forefront of the fashion discourse. Our vision for the revival of the house of Trussardi will be founded in these exact values.”
In a statement published by WWD, the duo added, “Trussardi comes charged with pedigree and enormous untapped potential. We were drawn to the possibility of building a house anew.” WWD continues with a statement from Trussardi chief executive officer Sebastian Suhl, who said, “Serhat and Benjamin bring a distinctive and powerful vision to Trussardi… The team and I are profoundly excited to embark on this journey with them, in view of bringing a contemporary and responsible lifestyle experience to the market.”
GmbH is known for its leather-clad collections that are rooted in the Berlin underground club scene, drawing influence from this and icons such as the techno-haven Berghain. With Trussardi’s roots founded in leather, the creative directors feel like a perfect match to bring the brand into a new age.
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