Winnie Harlow Becomes an '80s Movie Star for Barrow's #BeYourself Campaign
Introducing the Italian brand’s Class of 2021 with visuals by RAYSCORRUPTEDMIND inspired by ‘Ferris Bueller’s Day Off’ and ’The Breakfast Club.’
Italian streetwear brand Barrow has kicked off its first-ever international campaign titled #BeYourself, which features a selection of social media’s most influential tastemakers. The brand is headed by Dario and Giuseppe Daddato in partnership with Federico Barengo, Valerio Coretti and Paolo Sarimari of NXTGN S.r.l. who lead the team as brand developers. Barrow is designing bold clothes for the Gen-Z generation. Inspired by a passion for authenticity and uniqueness, the #BeYourself campaign features influencers who have a strong sense of individuality and personal style.
Shot by RAYSCORRUPTEDMIND with creative direction by Allantroy of KR8 Agency, Barrow’s #BeYourself campaign is set in a colorful classroom with a student body that includes supermodel Winnie Harlow, skater Burberry.erry, Midnight Studios‘ Creative Director Shane Gonzalez, DJ Siohban Bell and more. Taking inspiration from Ferris Bueller’s Day Off and The Breakfast Club, the visuals for #BeYourself reimagine these stylish figures as Senior Superlatives from classic ’80s movies. Barrow’s Dario Daddato shares that the campaign’s cast “doesn’t try to fit into a mold to entertain the internet,” and instead, they embody “every personality that Barrow identifies with and highlights the idea of being unapologetically yourself.”
Serving as Barrow’s Class of 2021, the stars in the campaign are all wearing pieces from the Spacesong Collection, reflecting their personalities through style. The collection is composed of apparel for both men and women in a mix of neon-hued colors. The brand’s logo, which is a fun and mischievous play on the smile emoji, adds flair to sweatshirts, jackets and T-shirts from the series. For those seeking a swaggy summer look, the collection offers coordinating sets and on-trend accessories like bucket hats and logoed socks.
The Spring/Summer collection from Barrow will be dropping on May 4 through the brand’s website and at e-tailers worldwide like Luisa Via Roma and Farfetch.
