Introducing the Vegetarian "Vetements Burger"

Only in Russia can you order the combo meal and its sustainable packaging.

By
Food & Beverage
11,795 Hypes 8 Comments

With its biggest collection to date hitting stores, Vetements is taking a break from clothing to focus on food. Part of its Fall/Winter 2021 rollout, which is launching especially early, the divisive fashion label is introducing a special combo meal to be served exclusively at Moscow concept store KM20.

One of Vetements’ earliest and staunchest supporters, KM20 founder Olga Karput appropriately models the accompanying campaign, which sees her showcasing the grub alongside a selection of Vetements’ new apparel. Wrapped in eco-conscious Vetements-branded packaging, the three-piece meal includes a vegetarian “hamburger,” french fries and a soda, served atop a plastic tray.

According to Vetements, the “Vetements Burger” at the core of the meal is assembled by “trained artisans” utilizing only “the highest quality ingredients,” presumably making it a cut above typical casual fare. This meal reinforces the brand’s fascination with the realm of fast food, thoroughly explored in Vetements’ Spring/Summer 2020 runway show, which was memorably held inside a local McDonald’s restaurant in place of a conventional runway.

KM20’s in-house restaurant will be the exclusive host of the new Vetements Burger and combo meal, beginning today.

Meanwhile, former Vetements lead Demna Gvasalia recently introduced another Rammstein collaboration, this time with Balenciaga.

Read Full Article

What to Read Next

FamilyMart Introduces "FamiChiki Burger" With New Sauced Buns
Food & Beverage

FamilyMart Introduces "FamiChiki Burger" With New Sauced Buns

A new way to enjoy the convenience chain’s beloved fried chicken.

Vetements Launches Immense FW21 Collection Early
Fashion

Vetements Launches Immense FW21 Collection Early

Up close with the firebrand label’s new goods as they start to hit stores.

Is Vetements About to Rebrand?
Fashion

Is Vetements About to Rebrand?

The divisive label may be switching up its name or at least filing for a new sub-label.


Burger King Japan Introduces Brutally Honest "Ugly Burger"
Food & Beverage

Burger King Japan Introduces Brutally Honest "Ugly Burger"

A trio of tasty, if unattractive, sandwiches featuring cheese buns.

Here's a First Look at the Supreme x Nike Air Max 96 "Camo" Collaboration
Footwear

Here's a First Look at the Supreme x Nike Air Max 96 "Camo" Collaboration

The NYC-based streetwear imprint reimagines the classic silhouette with transparent windows.

Gucci Debuts Balenciaga "Collaboration" on 100th Anniversary Runway
Fashion

Gucci Debuts Balenciaga "Collaboration" on 100th Anniversary Runway

The Italian brand’s “Aria” show is a celebration of its past and future legacy.

Vitaly's New G3N3S1S Collection Explores Robotics and Industrial Manufacturing
Fashion

Vitaly's New G3N3S1S Collection Explores Robotics and Industrial Manufacturing

Presented by Vitaly
Introducing genderless pieces driven by an experimental approach to jewelry design.


GCDS Brings Signature Fuchsia Shades to the Mizuno Wave Prophecy 8
Footwear

GCDS Brings Signature Fuchsia Shades to the Mizuno Wave Prophecy 8

Paying homage to the “purity of shape and color.”

Watch Hacksmith Industries Build a 'Mandalorian' Jetpack
Entertainment

Watch Hacksmith Industries Build a 'Mandalorian' Jetpack

Part of its HACKLORIAN series.

Unknown T Reveals His Favorite Kicks and Post-Lockdown Plans For Presented By
Footwear 

Unknown T Reveals His Favorite Kicks and Post-Lockdown Plans For Presented By

Presented by Crep Protect
Dropping some beloved sneaker knowledge.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.