Travis Scott has made his mastery of merch abundantly clear, accompanying his sneaker drops and album launches with a plethora of branded apparel — the rapper even issued a selection of pandemic preventatives last summer. As the sneaker world braces for the release of Scott’s much-anticipated Air Jordan 6 “British Khaki,” La Flame has concocted a comprehensive capsule of branded apparel, accessories and home goods, all inspired by motocross culture.
It’s no secret that Scott dabbles in motocross: the rapper memorably put dirt bikes front and center in his “CAN’T SAY” video, speeding across moonlit streets with a crew of likeminded bikers. He also sported a Fox Racing jersey in the video for “Don’t Play,” an in-line design reminiscent of the style introduced in the racing brand’s 2018 Supreme collaboration. It’s an extension of the rugged off-road style at the core of Scott’s Cactus Jack brand, a natural complement to his earth-toned sneakers.
There are nearly three-dozen unique items on hand to accompany Scott’s Air Jordan 6 “British Khaki,” which will also be available through his site via raffle. The apparel ranges from rugby-style shirts to work jackets to dyed hoodies and tees, all replete with motocross-themed graphics and branding. There’s even a Dune Runner graphic reminiscent of Ed “Big Daddy” Roth‘s speedy monsters, complete with exaggerated eyes and tongue.
Accompanying the “CACTUS CROSS” shirts, printed “Performance Pants” and safari hats, Scott is also dropping a vast supply of collectibles. Ranging in scope from packing tape to a custom charging bank, the goods range in style but not in color, almost always dipping into Scott’s preferred sandy beige hues. Rugs, patched backpacks and even a braided bracelet uphold the rocky motif, while cotton gloves and a plush canvas handwarmer are race-ready essentials. No helmet or bike cover this time, however.
All of the merch is available on Travis Scott’s website for pre-order, expected to ship within two months. Interested parties can apply to be notified of the sneakers’ upcoming raffle as well.