Salvatore Ferragamo Celebrates Earth Day With First Sustainable Watch Strap

Crafted from post-consumer recycled fabric.

Watches
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In honor of Earth Day, luxury fashion house Salvatore Ferragamo unveils the reworking of its classic F-80 Skeleton timepiece through innovative and eco-friendly materials.

Arriving in an elegant black satin casing with the automatic movement made visible through its transparent caseback, it’s the signature skeleton dial that possesses the Florentine-based brand’s trademark double Gancini symbol.

Keeping in line with its commitment to utilize lower environmentally impactful materials, the main focus is the watch’s strap. Constructed using responsibly sourced materials, the inside is crafted from a thin layer of cork and the outside of post-consumer recycled PET fiber fabric, even its hole covers are made of vegetable-tanned leather. Following suit, the watch is presented in responsible packaging — the outer box is comprised of recyclable cardboard whilst the wood and metal protective shell is lined internally with hemp and externally in the post-consumer recycled PET fiber. Rounding off the unique experience, the limited-edition timepiece is supported by a cushion made from bioplastic materials obtained naturally from sugar cane.

The climate impact of the complete construction of the latest F-80 Skeleton is measured in line with international standards. To make this particular model carbon-neutral, Salvatore Ferragamo has partnered with the non-profit organization Rete Clima to obtain the necessary carbon offsets. In turn, the brand will support the Burgos Wind Project — the largest wind farm in the Philippines in an effort to establish economic opportunities in local communities as well as reducing environmental impact.

Green and blue iterations of Salvatore Ferragamo’s F-80 Skeleton are available and limited to only 400 units. You can find out more information on its latest initiative and purchase the progressive watch from Salvatore Ferragamo’s stores, authorized retailers, and online.

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Ali Mohammed-Ali Lead Content Strategist

Ali Mohammed-Ali is a writer, editor and strategist based in London. Throughout his career working in the cultural space, he’s spotlighted tastemakers, shaped independent platforms and helped brands establish their voice. At Hypebeast, Ali has led global and regional campaigns across editorial, creative, print and content strategy — crafting engaging narratives that resonate with culturally tuned audiences as well as build credibility for the brands behind them.

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