Twitter Is Testing New E-Commerce Features
The tech giant is streamlining in-app shopping links.
Seemingly in a bid to keep up with competitors like Instagram, Twitter is now testing out e-commerce features on its site. The social media giant confirmed to TechCrunch on March 4 that it is trialing new ways to display tweets that link out to external shopping pages.
Matt Navarra, a social media consultant, tweeted screenshots of what the new feature looks like.
Twitter is experimenting with new shopping features 🛍
A NEW Twitter Card being tested for tweets containing links to product pages on a shop’s website
New-style Twitter Shopping Card shows
- Product name
- Shop name
- Product price
- ‘Shop’ button<-Old | New->
ht @YasserM86 pic.twitter.com/8q5xLbbH2m
— 🟣 Matt Navarra (@MattNavarra) March 2, 2021
The new shopping feature appears to shows the product name, the shop name, the price of the product and a large “Shop” icon. Qatar-based tech journalist Yasser Masood said in a tweet that the features currently only show up on Android devices.
#socialmedia platforms making big strides in bolstering their social commerce roadmap.
Special shout-out to @store974 (by @iloveqatar).
Currently shows up on Android devices, but iOS shouldn’t be far. https://t.co/6QtxxkkVVB
— Yasser Masood (@YasserM86) March 2, 2021
According to TechCrunch, Twitter Revenue Lead Bruce Falck said at a company event in late February that it was “starting to explore ways to better support commerce on Twitter.”
Twitter has also introduced a new paid subscription called Super Follow, which would allow users to create exclusive paid-for content.
