Tommy Jeans Looks to the Next Generation of Change Makers for New Campaign

The “Music Takes Us Further” campaign celebrates the individuality of creatives.

Presented by Tommy Hilfiger
Fashion 
3,194 Hypes 3 Comments

Tommy Hilfiger unveils its TOMMY JEANS Spring 2021 collection and taps into its musical heritage with the launch of its accompanying “Music Takes Us Further” campaign.

The latest collection revives the classic styles from TOMMY JEANS’ archives in an array of sizes and fits whilst staying committed to its sustainability pledge. Utilizing innovative practices of blending bedsheets with other recycled cotton scraps, the range includes pieces crafted using 100% recycled denim. Tommy Hilfiger not only surpasses the 30% recycled cotton industry average but also significantly reduces water usage, saving up to 50 liters per garment compared to like-for-like denim washes.

The brand enlists an eclectic mix of creatives ranging from musicians, poets and activists who encompass a variety of ethnicities, nationalities, gender identities and body shapes to feature in its latest campaign promoting inclusivity. Each of the talents shares their unique perspective on how music is able to drive social change and contribute to a future that embraces the slogan “Wastes Nothing and Welcomes All.”

With limited travel restricting resources, the campaign is self-styled and self-shot by the talent in locations around the globe — signifying how the TOMMY JEANS’ inclusive identity fits in line with the recruits’ individual journies, viewpoints and activism.

The latest TOMMY JEANS Spring 2021 collection is available to purchase now through the brand’s website and select global retailers.

Read Full Article

What to Read Next

Tommy's Drop Shop Spotlights European Creatives For First Spree of Collaborations
Fashion 

Tommy's Drop Shop Spotlights European Creatives For First Spree of Collaborations

Presented by Tommy Hilfiger
Featuring SportsBanger, Mago and Studio Zome.

EARTHGANG Joins Tommy Newport for New Single "Stargazer"
Music

EARTHGANG Joins Tommy Newport for New Single "Stargazer"

Listen to the collaborators deliver a slick and infectious track.

James Jean Releases New Print to Support AAPI Community Fund
Arts

James Jean Releases New Print to Support AAPI Community Fund

A surrealist composition to celebrate the start of spring.


The Next Generation of iPhones May Come With 1TB Storage
Tech

The Next Generation of iPhones May Come With 1TB Storage

Jon Prosser is back with another leak.

Tomokazu Matsuyama Navigates Abstract Atmospheres in "Accountable Nature" Exhibition
Arts

Tomokazu Matsuyama Navigates Abstract Atmospheres in "Accountable Nature" Exhibition

Featuring a seven-meter-tall sculpture and large-scale paintings.

What the Tech? adidas Originals Torsion
Footwear 

What the Tech? adidas Originals Torsion

Explaining adidas Originals Torsion technology, from its launch in 1989 to today and how it can be fine-tuned for every wearer.

Carl F. Bucherer Boosts Heritage Bicompax Annual With Reverse Panda Dial
Watches

Carl F. Bucherer Boosts Heritage Bicompax Annual With Reverse Panda Dial

Three references are now available for the well-received Annual Calendar Chronograph.


Nike OverBreak SP Receives Bold "Dark Beetroot" and "Pollen Rise" Makeovers
Footwear

Nike OverBreak SP Receives Bold "Dark Beetroot" and "Pollen Rise" Makeovers

The Swoosh’s bulbous silhouette gets crafted in a duo of Summer-appropriate color schemes.

Get That Bread Every Day With TOMM¥ €A$H and Maison Margiela's Loaf...ers
Footwear

Get That Bread Every Day With TOMM¥ €A$H and Maison Margiela's Loaf...ers

Who needs red bottoms when you’ve got bread bottoms?

On Foot Look at the Air Jordan 1 "Court Purple"
Footwear

On Foot Look at the Air Jordan 1 "Court Purple"

Originally released in the ’80s as the “Metallic Purple,” and back for the first time since 2009.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.