Tommy Jeans Looks to the Next Generation of Change Makers for New Campaign
The “Music Takes Us Further” campaign celebrates the individuality of creatives.
Tommy Hilfiger unveils its TOMMY JEANS Spring 2021 collection and taps into its musical heritage with the launch of its accompanying “Music Takes Us Further” campaign.
The latest collection revives the classic styles from TOMMY JEANS’ archives in an array of sizes and fits whilst staying committed to its sustainability pledge. Utilizing innovative practices of blending bedsheets with other recycled cotton scraps, the range includes pieces crafted using 100% recycled denim. Tommy Hilfiger not only surpasses the 30% recycled cotton industry average but also significantly reduces water usage, saving up to 50 liters per garment compared to like-for-like denim washes.
The brand enlists an eclectic mix of creatives ranging from musicians, poets and activists who encompass a variety of ethnicities, nationalities, gender identities and body shapes to feature in its latest campaign promoting inclusivity. Each of the talents shares their unique perspective on how music is able to drive social change and contribute to a future that embraces the slogan “Wastes Nothing and Welcomes All.”
With limited travel restricting resources, the campaign is self-styled and self-shot by the talent in locations around the globe — signifying how the TOMMY JEANS’ inclusive identity fits in line with the recruits’ individual journies, viewpoints and activism.
The latest TOMMY JEANS Spring 2021 collection is available to purchase now through the brand’s website and select global retailers.
