In light of the March celebration, M&M’s green St. Patty’s Day treat features a refreshing mint-flavor ice cream, sandwiched between two chocolate cookies with Milk Chocolate M&M’s Minis. Additionally, the brand has launched a classic flavor for the spring which has the vanilla ice cream between the two chocolate cookies.
In a recent statement, Mars Ice Cream Marketing Director Jayesh Shah said, “We’re excited to expand the joy of M&M’S colorworks to the Mars Wrigley ice cream line, starting with a minty green treat for St. Patrick’s Day. These new flavors add even more options alongside our fan-favorite M&M’S Vanilla and Chocolate Cookie Sandwiches – offering a fun and enjoyable treat for any occasion.”
M&M’S and ice cream fans everywhere can rejoice over the two new flavors, set to begin rolling out in stores in early March. The M&M’S Ice Cream Cookie Sandwiches joins the current M&M’S Ice Cream portfolio, which includes M&M’S Vanilla Cookie Sandwiches, M&M’S Chocolate Cookie Sandwiches, M&M’S Ice Cream Cones and M&M’S Ice Cream Fun Cups.
The two new flavors of M&M’S Ice Cream Cookie Sandwiches will be available in new, redesigned packs of four beginning in early March.
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