KidSuper and PUMA Reunite for Second Football-Inspired Collection

With a campaign shot on Palmeiras, founder Colm Dillane’s favorite club.

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Brooklyn-based collective KidSuper has reunited with PUMA for a new collaboration inspired by football. The latest release mixes the athletic influence with KidSuper’s creativity and founder Colm Dillane‘s artwork, with mix-and-match prints, experimental prints and other design touches.

The stand-out pieces in the collection are the footwear styles, with four silhouettes included in the pack. For the Vesuvo, KidSuper has stripped it back to a classic white leather upper, exposed foam on the formstrip and tongue, and KidSuper Studios embroidery across the hook and loop straps. Elsewhere, the RS-2K Slip-On is giving a camo-inspired face print that features elsewhere in the collection, while the Mirage Max and Trailfox are given more colorful aesthetics and design touches such as a pencil holder on the Trailfox and tie-dye laces on the Mirage Max.

Alongside the footwear, the collaborative collection also includes apparel featuring painted and sketched graphics from KidSuper, including the aforementioned camo print produced from sketches of a face. Other clothing pieces include a stand-out bathrobe in a red, yellow and white all-over print and an embroidered logo on the back, and football-inspired items such as the crew neck sporting a KidSuper football club logo.

Continuing the football influence, the collection has been shot in a campaign featuring Dillane’s favorite team, Brazilian giants Palmeiras. Take a look at the campaign in the gallery above, and expect the pieces to arrive on the PUMA web store on March 12.

As well as working with KidSuper, PUMA also recently linked up with Nicole McLaughlin for a unique piece.

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