Holzweiler Launches "Hanger by Holzweiler" Line
Focusing on a genderless and sustainable approach.
Norwegian label Holzweiler has unveiled its new “Hanger by Holzweiler” line, which will embody a “genderless and sustainable youth-culture focus.” The line’s name, and logo, comes from Holzweiler’s signature hanger logo, which has featured throughout the brand’s collections.
All pieces from the “Hanger by Holzweiler” line will be genderless, with every piece designed with a slightly boxy fit. Additionally, color options will be limited for each season, while each color will be features for at least four seasons, to create a seasonless approach. Classic white and black options will also be available throughout every season, while humorous and playful items will include artist collaborations.
Launching the line, Holzweiler design director Maria Skappel Holzweiler said,”It feels really good to be able to give the Hanger its own specific place within our Holzweiler universe where the products can live their own life regardless of seasons and themes in our main collections. The products are easy to wear, the shapes are recognisable, the details are playful and the colours makes me happy. The collection reflects the team that has been working on it; always playful, forward thinking and full of enthusiasm and passion. The Hanger by Holzweiler comes from the heart.”
The first “Hanger by Holzweiler” collection is due to release on March 23 and will be available via the brand’s web store and at select stockists.
In other fashion news, Brain Dead recently announced a new Wolverine-themed collaboration.
