A group of U.S. Olympians have banded together to create a media platform called TOGETHXR, which highlights the stories of women in sports.
The new media and commerce company was founded by soccer star Alex Morgan, snowboarder Chloe Kim, basketball player Sue Bird and swimmer Simone Manuel.
According to the site, TOGETHXR focuses on “rich storytelling rooted in lifestyle and youth culture.”
“TOGETHXR is an unapologetic platform where equality is the norm,” the site says. “We shatter the often narrow depictions of women in the media with content featuring a diverse and inclusive community of game-changers, culture-shapers, thought leaders and barrier breakers.”
We got tired of waiting for someone to build it.
— TOGETHXR (@togethxr) March 2, 2021
In their launch statement, the four athletes said they wanted to create a legacy for the next generation and “be champions for every young woman who dares to dream.”
The website also dropped a trailer for the upcoming documentary series Fenom, which follows 17-year-old champion boxer Chantel “Chicanita” Navarro as she sets her sights on the Olympics.
Jessica Robertson, Chief Content Officer at TOGETHXR, told HYPEBEAST that such a project was long overdue.
“Women athletes have long pushed culture forward and largely, their stories have gone untold,” she said.
Despite the historical successes of female athletes, a recent study by the University of Minnesota Tucker Center found that women’s sports receive only four percent of all sport media coverage.
TOGETHXR is the crossover between lifestyle, culture, & sport. I am proud to be 1 of the 4 phenomenal co-founders of this dream brand. I can’t wait to share everything we have in store. There has never been a place for women that exist like this. It’s about damn time. @togethxr pic.twitter.com/37PAbdBVkl
— Simone Manuel (@swimone) March 2, 2021
“There has never been a place for women that exists like this,” Manuel wrote on Twitter. “It’s about damn time.”
All of TOGETHXR’s founders have taken home Olympic medals for their sport. At the 2018 Winter Olympics, Kim won gold in Women’s Halfpipe Snowboarding, becoming the youngest woman in the sport to do so.