Female Olympians Launch Media Platform TOGETHXR to Highlight Women in Sports

The platform was founded by soccer star Alex Morgan, snowboarder Chloe Kim, basketball player Sue Bird and swimmer Simone Manuel.

By
Sports
5,895 Hypes 8 Comments

A group of U.S. Olympians have banded together to create a media platform called TOGETHXR, which highlights the stories of women in sports.

The new media and commerce company was founded by soccer star Alex Morgan, snowboarder Chloe Kim, basketball player Sue Bird and swimmer Simone Manuel.

According to the site, TOGETHXR focuses on “rich storytelling rooted in lifestyle and youth culture.”

“TOGETHXR is an unapologetic platform where equality is the norm,” the site says. “We shatter the often narrow depictions of women in the media with content featuring a diverse and inclusive community of game-changers, culture-shapers, thought leaders and barrier breakers.”

In their launch statement, the four athletes said they wanted to create a legacy for the next generation and “be champions for every young woman who dares to dream.”

The website also dropped a trailer for the upcoming documentary series Fenom, which follows 17-year-old champion boxer Chantel “Chicanita” Navarro as she sets her sights on the Olympics.

Jessica Robertson, Chief Content Officer at TOGETHXR, told HYPEBEAST that such a project was long overdue.

“Women athletes have long pushed culture forward and largely, their stories have gone untold,” she said.

Despite the historical successes of female athletes, a recent study by the University of Minnesota Tucker Center found that women’s sports receive only four percent of all sport media coverage.

“There has never been a place for women that exists like this,” Manuel wrote on Twitter. “It’s about damn time.”

All of TOGETHXR’s founders have taken home Olympic medals for their sport. At the 2018 Winter Olympics, Kim won gold in Women’s Halfpipe Snowboarding, becoming the youngest woman in the sport to do so.

Read Full Article

What to Read Next

Barstool Sports Founder Dave Portnoy Backs ETF That Tracks Social Media Engagement
Tech 

Barstool Sports Founder Dave Portnoy Backs ETF That Tracks Social Media Engagement

BUZZ uses artificial intelligence to decide what to trade.

Breakdancing Is Now Set To Become an Olympic Sport
Sports

Breakdancing Is Now Set To Become an Olympic Sport

Debuting as a medal event at the Paris Games in 2024.

The Lexus IS 500 F Sport Performance Launch Edition Is Limited to Just 500 Units
Automotive

The Lexus IS 500 F Sport Performance Launch Edition Is Limited to Just 500 Units

And they’re all heading to North America.


The FTC Orders Nine Social Media Platforms to Explain How They Collect and Use Personal Information
Tech

The FTC Orders Nine Social Media Platforms to Explain How They Collect and Use Personal Information

Including TikTok owner ByteDance, Facebook, Snapchat, Twitter and more.

Luka Sabbat and Noah Dillon of Hot Mess Launch "Surfaces" Exhibition
Arts

Luka Sabbat and Noah Dillon of Hot Mess Launch "Surfaces" Exhibition

On view at LA’s Terminal 27.

'Minari' Director Lee Isaac Chung Found Inspiration Close to Home
Entertainment

'Minari' Director Lee Isaac Chung Found Inspiration Close to Home

Ahead of winning a Golden Globe, Chung spoke to HYPEBEAST Korea about the process and inspirations behind his semi-autobiographical film.

AURALEE FW21 Epitomizes Peerless Comfort
Fashion

AURALEE FW21 Epitomizes Peerless Comfort

The emerging Japanese brand continues demonstrating its mastery of graceful silhouettes.


adidas Commemorates Lunar New Year With This Cattle-Inspired Superstar
Footwear

adidas Commemorates Lunar New Year With This Cattle-Inspired Superstar

Pony hair materials and bright red accents ornament the iconic shell toe model.

Take a Closer Look at The Brooklyn Circus x Jack Daniel’s Tennessee Apple Varsity Jacket
Fashion 

Take a Closer Look at The Brooklyn Circus x Jack Daniel’s Tennessee Apple Varsity Jacket

Presented by Jack Daniel's
A second drop of the sold-out jacket is available for pre-order now.

Japanese Billionaire Yusaku Maezawa Is Inviting 8 Creatives To Join His SpaceX Moon Voyage
Tech

Japanese Billionaire Yusaku Maezawa Is Inviting 8 Creatives To Join His SpaceX Moon Voyage

The dearMoon mission is now taking applications.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.