Eye/LOEWE/Nature Delves Into Desert Life in SS21 Campaign

A fresh selection of organic and recycled eco-conscious trek gear from the luxury sub-label.

By
Fashion
2,918 Hypes 1 Comments

Following several heavyweight looks for Fall/Winter 2021, Eye/LOEWE/Nature is lightening its load for Spring/Summer 2021. The Spanish luxury house’s adventure-focused sub-label is taking its new lineup to the desert, demonstrating the versatility of its new organic and upcycled wearables.

Crafted with eco-consciousness in mind, the loose-cut T-shirts, quilt-laden parkas and hooded jackets crafted from vintage parachutes are all imbued with a sense of lightness and breathability, equally suited to the hot desert as they are to a shaded pavilion. Recycled nylon appears throughout the collection, informing a series of packable backs that match various totes and shoulder bags cut from quilted jacket liners. Convertible slip-on shoes offer nomadic contrast to the richly tie-dyed layering pieces, cozy bucket hats and chunky sunglasses that reinforce the seasonal collection’s contemporary bent.

“Nature is integral to my LOEWE vision,” offered creative director Jonathon Anderson in a statement. “The great outdoors, the wilderness even, offers both context and stimuli for what we do. In the case of Eye/LOEWE/Nature, nature is also the ideal backdrop to a collection of pragmatic pieces, both technical and crafty, from outerwear and T-shirts to shoes and accessories, designed for enjoying life outside.”

The latest from Eye/LOEWE/Nature SS21 will hit LOEWE’s website and stockists shortly. To further underscore the brand’s genuine love for nature, €15 EUR from each product sold will benefit Fundación Global Nature‘s charitable “A CASA For Birds” mission to create semi-natural habitats for endangered wildlife animals facing extinction, including several varieties of steppe birds domestic to LOEWE’s native Spain.

Meanwhile, mainline LOEWE recently served up an anti-fashion show FW21 presentation.

Read Full Article

What to Read Next

Eye/LOEWE/Nature FW20 Is a Colorful Exercise in Upcycling
Fashion

Eye/LOEWE/Nature FW20 Is a Colorful Exercise in Upcycling

Plenty of vintage surplus-inspired silhouettes.

Eckhaus Latta Explores Vulnerability and Transformation in SS21 Campaign
Fashion

Eckhaus Latta Explores Vulnerability and Transformation in SS21 Campaign

Enlisting Talia Chetrit to photograph the 13-year-old cousins in Upstate New York.

Eye/LOEWE/Nature FW21 is a Lesson in Practicality and Sustainability
Fashion

Eye/LOEWE/Nature FW21 is a Lesson in Practicality and Sustainability

A comprehensive collection inspired by the great outdoors.


Dickies Life References Traditional Desert Expedition Attire for SS21
Fashion

Dickies Life References Traditional Desert Expedition Attire for SS21

Relaxed silhouettes, intended for warmer climates.

Design Lab Amplifier Launches Contest for Pro-Vaccine Artworks
Arts

Design Lab Amplifier Launches Contest for Pro-Vaccine Artworks

The global contest will award $1,000 USD to 100 artists around the world.

Artists Explore Different Versions of "Fantasy America" in Andy Warhol Museum Exhibition
Arts

Artists Explore Different Versions of "Fantasy America" in Andy Warhol Museum Exhibition

Politically-charged pieces that reflect the turbulent times we are currently living in.

Off-White™ HOME Honors Ramadan With Cozy Homeware Capsule
Design

Off-White™ HOME Honors Ramadan With Cozy Homeware Capsule

“Taking the familiar and making them new.”


The Hole NYC Announces Second Gallery Space in Tribeca
Arts

The Hole NYC Announces Second Gallery Space in Tribeca

Commemorating the art dealer’s 10th anniversary.

On-Foot Look at the fragment design x Nike Dunk High "Beijing"
Footwear

On-Foot Look at the fragment design x Nike Dunk High "Beijing"

A slightly altered take on the 2010 “City Pack” classic.

adidas Originals Pursues Timeless Style with the Stan Smith, Forever
Footwear

adidas Originals Pursues Timeless Style with the Stan Smith, Forever

Presented by adidas
Introducing a new era of the Stan Smith designed to help End Plastic Waste.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.