Eye/LOEWE/Nature Delves Into Desert Life in SS21 Campaign

Following several heavyweight looks for Fall/Winter 2021, Eye/LOEWE/Nature is lightening its load for Spring/Summer 2021. The Spanish luxury house’s adventure-focused sub-label is taking its new lineup to the desert, demonstrating the versatility of its new organic and upcycled wearables.

Crafted with eco-consciousness in mind, the loose-cut T-shirts, quilt-laden parkas and hooded jackets crafted from vintage parachutes are all imbued with a sense of lightness and breathability, equally suited to the hot desert as they are to a shaded pavilion. Recycled nylon appears throughout the collection, informing a series of packable backs that match various totes and shoulder bags cut from quilted jacket liners. Convertible slip-on shoes offer nomadic contrast to the richly tie-dyed layering pieces, cozy bucket hats and chunky sunglasses that reinforce the seasonal collection’s contemporary bent.

“Nature is integral to my LOEWE vision,” offered creative director Jonathon Anderson in a statement. “The great outdoors, the wilderness even, offers both context and stimuli for what we do. In the case of Eye/LOEWE/Nature, nature is also the ideal backdrop to a collection of pragmatic pieces, both technical and crafty, from outerwear and T-shirts to shoes and accessories, designed for enjoying life outside.”

The latest from Eye/LOEWE/Nature SS21 will hit LOEWE’s website and stockists shortly. To further underscore the brand’s genuine love for nature, €15 EUR from each product sold will benefit Fundación Global Nature‘s charitable “A CASA For Birds” mission to create semi-natural habitats for endangered wildlife animals facing extinction, including several varieties of steppe birds domestic to LOEWE’s native Spain.

Meanwhile, mainline LOEWE recently served up an anti-fashion show FW21 presentation.