The commercial sees the veteran actress reprise her role as Kim Boggs from the original 1990 film and features Chalamet as Edgar, the son of Edward (originally portrayed by Johnny Depp) and Kim who inherits his father’s scissors for hands. Edgar evidently lives an unhappy life as he’s unable to function like a normal teenager — he accidentally destroys the public bus’ stop alarm, disrupts his class as the teacher’s metal structure clings to his hands, pops his friend’s football and is told off by the manager at his after school job.
As his mother runs late to pick him up from work and he gets banned from riding the public bus, Kim spots him driving on a VR console. She then buys him a brand new Cadillac LYRIQ, which allows him and his scissor hands to happily drive hands-free.
Ryder shared in an interview that she “loved the idea of working with Timothée, and the fact that it was an electric car was important too.” She added, “It was pretty surreal to have Timothée play my son, Edgar. Timothée is an incredible guy — so talented and sweet. I felt a pretty instant bond with him.”
Edward Scissorhands creator Tim Burton approved of the concept and also expressed his happiness in the ad. “It’s rare when a work you’re proud of continues to live on and evolve with the times, even after 30 years,” the filmmaker said. “I’m glad to see Edgar coping with the new world! I hope both fans and those being introduced to Edward Scissorhands for the first time enjoy it.”
Watch the full ad above.
In other Super Bowl commercials, watch Drake his first ever State Farm Super Bowl ad here.