The Weeknd Enlists Jeff Hamilton, Warren Lotas and Wilson Football for Super Bowl LV Merch

Delivering handcrafted leather jackets, T-shirts, hoodies and a limited edition football.

Fashion
25.7K 11 Comments

The Weeknd has teamed up with the National Football League (NFL), Roc Nation and Bravado to deliver three capsule collections in celebration of his highly-anticipated Pepsi Super Bowl LV Halftime Show performance. Joining forces with Jeff Hamilton, Warren Lotas and Wilson Football, the release is billed as the NFL’s most extensive product launch with a Super Bowl Halftime Show performer ever.

Making up a part of the capsule are two handcrafted Jeff Hamilton leather jackets in black or red, with each piece featuring a massive XO logo in front, embroidered NFL and Jeff Hamilton branding on the leather sleeves and a Super Bowl insignia on the back. Meanwhile, Warren Lotas designed a series of black and white T-shirts and hoodies with a screen printed graphic depicting The Weeknd’s famed bandaged face. Finally, Wilson Football — the official ball of the NFL — released a limited edition Horween Essex leather football that arrives in matte black, complementing the silver foil XO artwork and minimalist embossed logos. As part of the collaboration, Wilson is also donating one signed XO Football to be auctioned off, with the NFL Foundation sending all proceeds to support Feeding America and their mission to end child hunger.

The Weeknd’s Pepsi Super Bowl LV Halftime Show merch is available on the official online NFL Shop, The Weeknd’s webstore and Wilson’s webstore starting at $95 USD.

In related news, stream The Weeknd’s career-spanning project The Highlights.

Read Full Article

What to Read Next

Wacko Maria Links With The Silence of the Lambs, Larry Clark, Jean-Michel Basquiat, Tecate, Dickies and More for SS21
Fashion

Wacko Maria Links With The Silence of the Lambs, Larry Clark, Jean-Michel Basquiat, Tecate, Dickies and More for SS21

The Tokyo-based label has an eclectic range of graphic-treated pieces and collaborations on the way.

Lil Durk Recruits Kehlani For Latest "Love You Too" Track
Music

Lil Durk Recruits Kehlani For Latest "Love You Too" Track

Arriving hot off the heels of his ‘The Voice (Deluxe)’ release.

This Pre-Owned KAWS x Medicom Toy BE@RBRICK from 2005 is Currently Selling for $24,000 USD
Toys

This Pre-Owned KAWS x Medicom Toy BE@RBRICK from 2005 is Currently Selling for $24,000 USD

The 400% sized figure comes designed with a dark wooden finish and black accents.

Yen Town Market Launches Drop 2.5 of "Nujabes World Tour" Collection
Fashion

Yen Town Market Launches Drop 2.5 of "Nujabes World Tour" Collection

Another apparel and accessories launch devoted to the late lo-fi pioneer.

Snow Peak's SS21 Field Trainer Mesh 23 and Field Traction Sandal 23 Have Arrived
Footwear

Snow Peak's SS21 Field Trainer Mesh 23 and Field Traction Sandal 23 Have Arrived

Available now in grey and black colorways.


'Tagged' Takes a Closer Look at G-Dragon's Extensive Art Collection
Art

'Tagged' Takes a Closer Look at G-Dragon's Extensive Art Collection

From a rare chess set to million-dollar paintings, this video examines everything the artist showed off in his 10-slide Instagram post.

Beyoncé Travels to Winter Wonderland for New IVY PARK x adidas "ICY PARK" Collection
Fashion

Beyoncé Travels to Winter Wonderland for New IVY PARK x adidas "ICY PARK" Collection

The delivery features new colorways of the UltraBOOST, Forum Lo, Forum Mid and Super Sleek alongside alpine-ready apparel.

Sole Mates: Mike Cherman and the visvim Christo
Footwear 

Sole Mates: Mike Cherman and the visvim Christo

The Chinatown Market founder riffs on how the Christo has accompanied him through his career, discusses how a sandal can be a proper luxury item and more.

Schnayderman's Celebrates "The Outsiders" for FW21
Fashion

Schnayderman's Celebrates "The Outsiders" for FW21

Inspired by “people who carve their own personal path through life.”

PUMA Delivers "Eclipse" Pack for World's Most Exciting Footballers
Footwear

PUMA Delivers "Eclipse" Pack for World's Most Exciting Footballers

Dressed in a blacked-out colorway.

More ▾