PUMA Brings Back Its Classic Suede for 2021
Lauren London, LaMelo Ball and Cordae star in the PUMA Suede XXI campaign.
The PUMA Suede dates back to 1968 and over the course of 53 years the sneaker has become a cult classic, becoming a definitive style choice in the ’70s with the Clyde, a foolproof pair for breakdancing B-Boys in the ’80s, and with skateboarders in the late ’90s and early 2000s. Now, the pair is back, refreshed as the Suede XXI to mark 2021.
The Suede XXI appears in a campaign with help from Lauren London, LaMelo Ball and Cordae, seeing the pair on the feet of all three in the classic black and white colorway. This hero colorway is complemented by classic signature details such as metallic gold foil PUMA Suede logo on the lateral, an archival-styled woven tongue tag, and meticulous finishing touches such as the stitching on the suede stripe that cuts through the black upper.
Rounding out the pair is its rubber sole unit and the cupped toe that made it so perfect for breakdancing and skateboarding, while its thick laces add another retro touch to the look. In addition to the black pair, PUMA will be dropping five more colorways of the iconic low-top pair in sizes for all. The PUMA Suede XXI will cost $70 USD and will be available on PUMA’s site from February 19.
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