This year, Bud Light has recruited GRAMMY-nominated artist, Post Malone, Cedric the Entertainer and the Bud Knight to come together to save the world from a Bud Light shortage. The commercial follows the fan-favorite characters as they join forces to help an overturned Bud Light delivery truck make it to the convenience store.
The commercial also formally launches the new Bud Light Legends program, celebrating the fans that have supported Bud Light over the years. Fans are encouraged to “Join the Legendary” at BudLightLegends for exclusive awards, custom merch, and legendary experiences. The first 10,000 fans to sign up will have their names engraved on the Bud Light brew tanks at the brand’s St. Louis Brewery.
Thinking ahead to 2022, Bud Light is also offering the chance for fans to win a set of tickets to next year’s Super Bowl.
Check out the Bud Light commercial featuring Post Malone above.
In case you missed it, Timothée Chalamet is Edward Scissorhands’ son in the Cadillac Super Bowl ad.