This Brand is Upcycling Old Football Scarves for Its Latest Collection
Art of Football is a label that celebrates the sport’s tradition.
Working with the belief that football is a community and not a commodity, U.K.-based Art of Football is a creative brand that celebrates originality in all the products it creates.
Through unique T-shirts, sweatshirts, prints and more, the brand has built itself a community of like-minded enthusiasts who enjoy and appreciate the same footballing tradition.
For 2021, the team has turned its focus to the humble football scarf, a staple for fans across the globe throughout winter. Featuring scarves from teams from all over the world, Art of Football has reworked them into classic sweatshirts for a fresh take on trusted tradition.
Upcycling is a major part of the brand and has become central to its work over the last few years and this vintage scarf is a nod to that. Comprising 110 items spanning a range of teams and sizes, each garment from this upcoming collection has been hand cut and sewn, meaning each piece is unique.
Set to drop on February 25 at 1PM (GMT), this collection will be available via the Art of Football webstore.
In other news, check out New Balance’s latest “Plaid Pack” that dropped last week.