7-Eleven — the go-to convenience store for lotto tickets, late night munchies, pre-road trip snacks and everything in between — has just unveiled its newest line of cups for Slurpees, Big Gulps and coffee. The deal with these limited-edition beverage holders is that customers who get their hands on one will also be granted free refills for an entire year.
Each take is styled with vibrant gaming-inspired branding and designs that add some playful personality to them. The coffee and Slurpee variations amount to a total of 20-ounces while the Big Gulp versions hold 30-ounces of liquid, all of which have redeemable refills by scanning the 7Rewards® barcode via the 7-Eleven app. Additionally, every time a customer scans, they are automatically given 15 entries for a sweepstakes to win a free PlayStation 5 console.
Only 400 units of these have been produced, 280 of them splitting between the coffee and Big Gulp cups styles, while the remaining 120 are for Slurpees.
“If last time we did this is any indicator, we know these new ultimate gamer’s cups are going to sell fast and become instant collector’s items,” said 7-Eleven’s CMO Marissa Jarratt. “7-Eleven beverages have some really enthusiastic fans, as does gaming. About 75% of people have at least one gamer in their household, so I suspect the cups will be snatched up instantly.”
If interested, the cups go live on 7-Eleven’s web shop on Feb 9 at 12:00 pm CST and will retail for $139 USD a pop.
For more food and beverage news, Ichiran has revealed its first-ever instant noodle release.