Shaquille O'Neal Explains Why He Rejected Nike Shoe Endorsement Deal

“Nike owned the Shaq brand at one time but they didn’t pay it any attention.”

Sports
17,687 Hypes 4 Comments

Shaquille O’Neal has had undoubtedly one of the most successful basketball careers in the history of the NBA. Throughout his time in the league, O’Neal was considered and still is arguably one of the greatest centers of all time.

His successes in the sport caught the attention of many in the industry and even the many brands vying for endorsements from the basketball player. Amongst those that reached out to O’Neal was sneaker giant, Nike. However, when O’Neal was drafted, he declined Nike’s offer and signed a deal with Reebok instead.

In a recent interview, O’Neal revealed why he rejected the lucrative deal from Nike,

“When I got drafted, they gave me the opportunity to have my own shoe — Reebok. Nike was interested, but they didn’t want me to have my own shoe.”

He went on to explain that at the time, he was not “interested in being another guy on the shelf. I wanted to have my own line, my own shoe. I wanted to come out with a bang. You know, my motto was making people remember my name. And instead of proving myself first, I wanted to have my name out there first to improve myself later.” While some may have thought it to be a loss for the athlete, he doubled down on his choice stating, “Nike owned the Shaq brand at one time but they didn’t pay it any attention, they didn’t want anything to do with it and so they gave it back to me and I grew it to 600 million pairs sold since then.”

In other sports news, the NFL has suspended three players for violating COVID-19 protocols.

Read Full Article

What to Read Next

HBO Teases Shaquille O'Neal and Kobe Bryant Lakers Era Series for Season 2 of 'Winning Time'
Sports

HBO Teases Shaquille O'Neal and Kobe Bryant Lakers Era Series for Season 2 of 'Winning Time'

“Why not keep exploring it?”

The Reebok Shaqnosis "Big Aristotle" is Inspired by Shaq's Nickname
Footwear

The Reebok Shaqnosis "Big Aristotle" is Inspired by Shaq's Nickname

A suede marked take.

Damian Lillard and Shaquille O'Neal Collide on this Special adidas x Reebok Shaqnosis "Damenosis"
Footwear

Damian Lillard and Shaquille O'Neal Collide on this Special adidas x Reebok Shaqnosis "Damenosis"

Dame D.O.L.L.A. puts his spin on Shaq Diesel’s throwback signature model.


Reebok to Launch Queston Mid 25th Anniversary and Instapump Fury Zone During NBA All-Star Weekend
Footwear

Reebok to Launch Queston Mid 25th Anniversary and Instapump Fury Zone During NBA All-Star Weekend

The brand’s “Bok Door” experience in Cleveland will feature guests Myles Garrett, Dee Brown, Allen Iverson, Shaquille O’Neal and more.

Memphis Grizzlies Set NBA Record With 73-Point Win Over OKC Thunder
Sports

Memphis Grizzlies Set NBA Record With 73-Point Win Over OKC Thunder

OKC took a 57-point loss at home back in February.

Google Reportedly to Launch Its Own Smartwatch Next Year
Tech

Google Reportedly to Launch Its Own Smartwatch Next Year

Currently codenamed “Rohan.”

Best New Tracks: Kid Cudi x Ariana Grande, Cordae x Lil Wayne and More
Music 

Best New Tracks: Kid Cudi x Ariana Grande, Cordae x Lil Wayne and More

10 music projects to dive into this weekend.

A BETTER FEELING Has Made a Scent-Diffusing Ceramic Dragon
Design

A BETTER FEELING Has Made a Scent-Diffusing Ceramic Dragon

Top it up with your favorite fragrance oils and let the dragon do the work.

Adidas Running Gives Its Adios Pro 2 a Refresh
Footwear

Adidas Running Gives Its Adios Pro 2 a Refresh

Equipped with ENERGYRODS and two layers of Lightstrike Pro cushioning.


New 'Doctor Strange 2' LEGO Leak Reveals First Look of Gargantos, the Tentacle Monster
Entertainment

New 'Doctor Strange 2' LEGO Leak Reveals First Look of Gargantos, the Tentacle Monster

Giving fans a glimpse of what is to come.

Netflix To Make Film About Grandma Who Accidentally Texted a Stranger for Thanksgiving Dinner
Entertainment

Netflix To Make Film About Grandma Who Accidentally Texted a Stranger for Thanksgiving Dinner

Year six and the tradition is still going strong.

"otherthings" by THE SHOPHOUSE Launches Steve Harrison's 'Pearl'
Design

"otherthings" by THE SHOPHOUSE Launches Steve Harrison's 'Pearl'

Dedicated to a 30-year retrospective of the British potter.

The FTC Sues NVIDIA to Block $40 Billion USD ARM Acquisition
Tech 

The FTC Sues NVIDIA to Block $40 Billion USD ARM Acquisition

Arguing that the tech company would have too much market power.

Here Are the Most Frequently Used Emojis of 2021
Tech

Here Are the Most Frequently Used Emojis of 2021

The crying-laughing face emoji still reigns supreme.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.