Nike’s Sports Day Reimagined Brought the Fun Back to Fitness

Hosted at Dubai’s state-of-the-art sporting venues.

Sports 
3,556 Hypes 0 Comments

Launched earlier this year, Nike’s Play New initiative was introduced to help more people discover the joy of sport, by reframing physical activity as a feel-good exercise for both the mind and body. In the brand’s first ever kids focused campaign, Nike turns its focus to reviving fitness for the tech-transfixed next gen. With more than half of young teens dropping out of sport by age 13, its Play New experience hopes to combat this by encouraging kids and parents to try unconventional sports that bring the excitement back into staying fit.

Nike Middle East kickstarted the campaign at the Nike Beacon store in Dubai Mall during the city’s four week fitness festival. Over the course of the month, Nike welcomed kids to its redesigned Flex Space to explore and take part in a range of sporting games tailored around its three Sports Day Reimagined activities of dance, climbing and Basketball.

Coming off the month-long retail activation, Nike then invited a handful of kids to discover these sports even further with its three-day Sports Day Reimagined event. On day one, kids could enjoy a bouldering experience at Rock Republic, and on day two, an Afro-dance class with Sara Karrit, finished with a skateboarding taster in the Dubai Hills Skatepark on day three with Kareem Nassar – a professional skateboarder who started his sporting journey as a kid.

With a line-up of wild yet non-competitive sporting activities, the event saw kids engage in a range of new experiences whilst also developing social skills and self-confidence. A focus on family activities were also added to the day’s schedule, with the intention of inspiring play across the generations and encouraging families to unite in sport.

Watch the video above for an overview of the Nike Sports Day Reimagined.

Read Full Article

What to Read Next

Nike’s Pegasus Turbo Next Nature Is Fit for Performance
Footwear

Nike’s Pegasus Turbo Next Nature Is Fit for Performance

Comprised of at least 50% recycled materials.

Nike’s LA Retail Stores Champion Community and Sport
Fashion

Nike’s LA Retail Stores Champion Community and Sport

HYPEBEAST experienced the Nike One Marketplace during Super Bowl weekend to learn how the brand is putting the consumer and the community at the forefront.

Nike’s "Mighty Swooshers" Welcome the Air Zoom Flight 95
Footwear

Nike’s "Mighty Swooshers" Welcome the Air Zoom Flight 95

Featuring intricate comic book detailing.


Nike’s New Air Zoom Mercurial Wants to Make Players Move Quicker Than Ever
Footwear

Nike’s New Air Zoom Mercurial Wants to Make Players Move Quicker Than Ever

New flex grooves have been integrated to provide extra flexibility to enhance the natural movements of players.

Patta and Timex Reunite for Second "Time Is Money" Collaboration
Watches

Patta and Timex Reunite for Second "Time Is Money" Collaboration

Referencing the Korean Won, Ghanaian Cedi, Indian Rupee and Nigerian Naira.

INVINCIBLE and NEIGHBORHOOD Rework the adidas Originals Campus
Footwear

INVINCIBLE and NEIGHBORHOOD Rework the adidas Originals Campus

Launching alongside a collaborative denim capsule.

Feast Like the Black Panther With Marvel's Official Wakanda Cookbook
Food & Beverage

Feast Like the Black Panther With Marvel's Official Wakanda Cookbook

Recipes worthy of T’Challa himself.

SOULGOODS Unveils Apparel With Basquiat Artwork
Fashion

SOULGOODS Unveils Apparel With Basquiat Artwork

Decorate your wardrobe with Basquiat designs.

Youth Creatives Reimagine Iconic Swatch Brand Into a Monogram Design for PROSPECT 100
Design

Youth Creatives Reimagine Iconic Swatch Brand Into a Monogram Design for PROSPECT 100

Finalists were selected by a star-studded line of judges including Salehe Bembury, Paula Scher and Zhang Huan.


Daniel Arsham Debuts New NFT Collection
NFT

Daniel Arsham Debuts New NFT Collection

The first time Nifty Gateway will be issuing NFTs minted by CXIP.

Mariah Carey's "All I Want for Christmas Is You" Makes Historic Return to No. 1
Music

Mariah Carey's "All I Want for Christmas Is You" Makes Historic Return to No. 1

Becoming the first song in history climb back to the top for the third year in a row.

ANAÏS JOURDEN and EMPHASIS Jewellery's "MMXXI Collection” Is a Display of Subversive Elegance
Fashion

ANAÏS JOURDEN and EMPHASIS Jewellery's "MMXXI Collection” Is a Display of Subversive Elegance

Reimagining the classic curb chain with barbell embellishments and hand-set jewels.

More Than 50,000 Fans Petition For Live-Action 'Cowboy Bebop' Season 2
Entertainment

More Than 50,000 Fans Petition For Live-Action 'Cowboy Bebop' Season 2

The show’s co-executive producer says they “had so much cool sh*t planned” for the next chapter.

Everything Coming To and Leaving HBO Max in January 2022
Entertainment

Everything Coming To and Leaving HBO Max in January 2022

Led by the premieres of the ‘Harry Potter’ reunion special and the new season of ‘Euphoria.’

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.