DANIEL w. FLETCHER's Coca-Cola Collaboration Is the Real Thing
Inspired by the drink company’s 1971 Italian hillside campaign, “I’d Like to Buy the World a Coke.”
Daniel Fletcher’s eponymous label DANIEL w. FLETCHER has a thing for tradition, and for his new collaborative collection with Coca-Cola, the designer looks to past campaigns to create something that’s optimistic, timeless, and quintessentially ’70s in ode of the classic beverage.
Inspired by the 1971 Coca-Cola “I’d Like to Buy the World a Coke” campaign that saw young people coming together on an Italian hilltop, subsequently rebranding Coke to become the symbol of unity that it remains today, Fletcher creates a nine-piece capsule centered around the aforementioned campaign and its unforgettable imagery. As a result, the designer’s signature preppy and traditional aesthetic merges with Coca-Cola branding and colors for a red and white denim jacket and matching flared jeans, and also a custom patchwork blanket — as per the DANIEL w. FLETCHER brand philosophy — that’s of course featured around Coca-Cola.
Elsewhere, standout pieces such as a silky hilltop-printed long-sleeve shirt appear, as do a pair of matching boxer shorts, a branded denim bowling shirt, dual-branded T-shirts and bucket hats, and a T-shirt that features the hilltop scene alongside a superimposed bottle of Coke and the slogan, “It’s the real thing. Coke.”
DANIEL w. FLETCHER’s Coca-Cola capsule collection is set to debut on December 9 on the designer’s website, as well as at London’s Harrods and at Lane Crawford in Shanghai and Hong Kong. Take a closer look at the Conor Clinch-shot lookbook above.
In other news, that JW Anderson cardigan — yes, the one Harry Styles made famous — is now an NFT.
