Pharrell Williams‘ long-running adidas Originals collaboration has returned for a new release, this time incorporating Pharrell’s own Billionaire Boys Club. The label — founded by Pharrell, Nigo and Sk8thing back in 2003 — will partner on three adidas Originals x Pharrell Williams drops.
All three drops will see Billionaire Boys Club graphics added to the PW HU NMD silhouette. For the first release, the sneaker has been dressed in a gray colorway — covering its knitted ribbed upper, BOOST midsole and rubber outsole — with BBC’s iconic helmet logo then printed on each upper. Finishing off the design are sets of alternate laces, either in matching gray or contrasting pink, as well as BBC and adidas Originals branding on each heel.
Take a look at the first Billionaire Boys Club x Pharrell Williams x adidas Originals sneaker, which is due for release via adidas Confirmed and select retailers on November 20.
For more collaborative releases from adidas Originals and Pharrell, get an up-close look at the Pharrell Williams x adidas Humanrace Sičhona in “Black.”