Kim Kardashian West‘s recent SKIMS collaboration with Fendi was a huge hit amongst fans. It was reported that the collaboration raked in $1 million USD in profits in one minute. The entirety of the capsule sold out almost immediately.
The SKIMS x Fendi collab is expected to be the biggest launch day since Kim Kardashian debuted SKIMS in 2019. The products offered in the Fendi collab ranged between $100 USD to $4,200 USD and even featured Kardashian West’s $4,000 USD dark brown leather dress that she wore to accept her award from the WSJ‘s 2001 Innovator Award ceremony. According to the same reports, more than 300,000 people signed up for the waitlist ahead of the SKIMS x Fendi collab launch.
The collaboration was initially announced at the end of October 2021. Kardashian West explained that the partnership came about when she met with Kim Jones, Fendi’s creative director after his co-workers continuously praised the brand. After sending Jones some SKIMS products, the two joined creative forces to create the collaboration. In her interview with the WSJ, she discussed her brand sharing, “I always loved shapewear. I would find that I couldn’t find shapewear that would be my skin tone. I really wanted to launch my own shapewear that took all of the designs that I was cutting up myself, that I was dying myself.” Despite the negative press surrounding their relationships, the reality star now-turned designer also said that, “Kanye will always be the most inspirational person to me.”
Take a look below as she discusses why she created SKIMS.