Don C and Foot Locker Team Up to Launch All City by Just Don

A new lifestyle collection that intersects the worlds of sport and style.

Fashion
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Famed Chicago designer Don C has officially joined the Foot Locker family, teaming up with the retailer to create a new lifestyle line called All City by Just Don. The new collection pulls from the corners of culture that Don is known to operate in, blending together the worlds of basketball, footwear and fashion. What’s more, the collection draws on the creative’s strong ties to his native city, universally applying the concept of hometown pride across the apparel.

To kick off the partnership, Don and Foot Locker are hosting a series of creative summits in cities across North America. At the first activation, which aptly took place in Chicago earlier this week, Don spoke about the impact of focusing on one’s own community and how doing so resonates on a much bigger scale — an ethos that informed the spirit and style of the line. “The principle here is to be inspired by your local community, activate locally,” he says. “When a lot of people do it, it messages globally … That’s why this is All City.”

The release of the Fall 2021 collection marks the first drop from the label. The unisex assortment focuses on lifestyle essentials that combine vintage and basketball-centric aesthetics with luxury sportswear — a term that Don coined during his early days as a designer. It’s also an intersection of cultures that he helped to pioneer. “I entered the game of luxury sportswear and I even invented the hashtag #luxurysportswear on Instagram. Nobody else had used it before I used it,” he says. “I was like, man, it developed a category. Now there’s a lot of brands that are influenced by fashion and sport.”

His expertise in combining these dual influences comes through in the range of high quality yet accessible hoodies, T-shirts, sweatpants and mesh shorts. Just Don branding appears in a taped motif along the side seam of pants and at the collar of T-shirts. Corresponding sweatshirts feature All City branding on the front. Other athletic-inspired silhouettes, like matching track pants and jackets and a stand out varsity jacket, hone in on the designer’s love of basketball. A series of vertically striped pieces round out the range, offering an homage to the signature Foot Locker officiating uniform, reimagined through the Just Don lens.

The All City by Just Don Fall 2021 collection is available now at Foot Locker’s website and select stores with prices ranging from $55 USD to $150 USD.

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