Money.co.uk conducted a study on the data of StockX to find out which streetwear brands have the highest return on investment. As the UK-based price comparison website took a deep dive into which fashion brands, sneakers and even colors pay back the most,
Its no doubt that the Swoosh brand has been crowned as the highest resale value brand due to a whirlwind of collaborations and limited-edition releases. The study has found that on average the sportswear giant’s streetwear products have a 305% increase from the original retail value. Items such as the UNDEFEATED x Nike x Kobe 5 Strike Black Tee with an initial retail price of £20.35 GBP (approximately $27.73 USD) sold for £227.37 GBP (approximately $310.00 USD); collecting a 1018% increase on investment.
Although not technically considered a fashion brand, KAWS also sits in the ranking with its Uniqlo Clean Slate Black Tee selling for £112.99 GBP (approximately $154.00 USD) despite an initial price of £8.07 GBP (approximately $11.00 USD). With his artworks selling for up to eight figures at auctions, it’s no surprise that the premiums can rack up as high as 1300%.
In the sneaker vertical, the Jordan Brand garnered an average of 376.2% with some pairs such as the highly sought after Air Jordan 1 OG Chicago (1985) surpassing this percentage with a 30669% increase in investment due to a sale of £10,705.03 GBP (approximately $14,587.00 USD) which originally only cost £34.79 GBP (approximately $47.41 USD).
Aside from Nike placing second in this category, Vans has an average of 221.8% as its Fear of God x Vans Era 95 DX collaboration initially retailed at £48.18 GBP (approximately $65.67 USD) and is now going for £693.51 GBP (approximately $945.00 USD). Other brands ranking high on the list are ASICS with 203%, Yeezy with 170.6%, New Balance with 144.9%, Converse with 127.9%, Reebok with 120.8%, adidas with 118.1% and PUMA with 107.7%.
Apart from labels, black-colored streetwear items offer a higher average return with 283.2% in comparison with other hues while red, white and silver follow subsequently.
Elsewhere in fashion, J Balvin, ZHU and Katy Perry designed merchandise for Pokémon 25: The Album.