The North Face Launches a Virtual Flagship Store Dedicated to Mountaineering

Featuring exclusive athlete interviews, layering advice and landscape photography.

Fashion
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Goldwin‘s The North Face has launched a new website titled The North Face Mountain. The site is part e-commerce platform, selling specialized mountaineering outwear and gear, and part content blog, sharing the joy of exploration.

The North Face Mountain shop centers around the label’s Summit Series, offering the latest cutting-edge equipment for sub-zero adventures. Products currently offered range from hiking boots and alpine climber socks to expedition-ready layering pieces such as the Polartec One Piece and Hybrid Sheerice Bib.

The “Explore” content segment is split into four categories: “On The Edge” athlete interviews, “Layering Theories” equipment guides, “Expedition Track” audio dramas, and “Landscapes” imagery collections. Recently featured uploads include an interview with competitive skier and backcountry snowboarder Tomoki Fuse in which he shares his experience as an outdoor guide in the village of Hakuba located in the Japanese Alps, an interview with Captain Kishimoto of the Nagano Prefectural Police Mountain Distress Rescue Team, Naomi Uemura’s radio series “Bet Youth on the Mountain” which includes her experience climbing Everest, Janelle Lynch‘s award-winning photograph series “Another Way of Looking at Love” that captures the beauty of spring, and an in-depth testimonial from The North Face’s mountain guide Mr. A on exploring with the “Expedition Grid Fleece Hoodie.”

THE NORTH FACE MOUNTAIN site is now live. Note that featured products are currently limited to Japan.

In other news, LMC and Alpha Industries release a joint FW21 capsule.

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