SLAM Celebrates NBA’s 75th Anniversary With Season-Long Lineup of Exclusive Collaborations
The ØNE ’N DØNE series will drop limited-edition apparel, home goods and collectibles.
The basketball brand SLAM is rolling out a series of limited product drops inspired by basketball storytelling. Entitled ØNE ’N DØNE, the program will see SLAM partner with a variety of brands, artists and creators to develop exclusive collectibles and merchandise.
The launch of ØNE ’N DØNE celebrates the anniversary of the NBA, which launched this month 75 years ago. Ensuing releases will occur throughout the upcoming basketball season, reflecting different storytelling moments in basketball.
For its inaugural drop, SLAM tapped artist Victor Solomon of the jewelry label Literally Balling. Solomon creates luxury crystal sculptures and jewelry depicting basketball iconography. He counts Kevin Durant and LeBron James among the players that sport his custom pieces.
Future drops throughout the season will include collaborations with drops throughout the season include collaborations with Sophia Chang, Greg Yuna, Good Looks!, Rokit and more. The entire assortment of the program’s products will span apparel, candles, pillows, trading cards and artist sculptures. It will also feature a few surprise collaborators and one-of-one special edition pieces.
After this season ends, the brand plans to continue to release collaborations through ØNE ’N DØNE.
“Products have always created tangible memories for consumers,” said Jeff Chen, SLAM’s Senior Director of Integrated Marketing. “We hope each of these collaboration products bring our fans a feeling of nostalgia and excitement as we tell stories around iconic moments in basketball culture.”
SLAM has published the full drop calendar on its website, alongside the backstory to each collaboration and information on how to purchase products.
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