In celebration of the house’s centennial, the Gucci 100 collection honors the heritage of the Italian brand by illustrating the relationship between clothing, personal identity and music. Its emphasis on music begins with the number 22,705 — the number of songs that contain the word “Gucci” in the lyrics.
“The centennial, for me, represents an opportunity to bear witness to Gucci’s eternal vitality that year after year, is reborn, it renews itself, reestablishing an unusual relationship with contemporaneity as a boy, forever young, observing the world with a powerful vision,” said Gucci creative director Alessandro Michele.
Ready-to-wear garments and accessories have been adorned with the Gucci 100 logo alongside verses from three songs including “The R” by Eric B. & Rakim, “You Got Good Taste” by The Cramps and “Fuck Me Pumps” by Amy Winehouse. The collection showcases all things Gucci, including a wide range of monogrammed outerwear, suits, silk bowling sets, jumpsuits, monogram pleated skirts, hoodies, t-shirts, bags, shoes and more. Highlights include monogram tailoring and floral pieces that artfully display the campaign’s exhibition of jazz, disco, Japanese punk, afrobeat and hip-hop music.
Check out the centennial campaign video below for the Gucci 100 collection, which is available now on Gucci’s website.
In related news, Ted Baker channels good vibes with its “Street Party Sessions.”