ASICS Expands Upon Its Women’s Offering With the Release of the Japan S PF
Reimagining the heritage silhouette for a new generation of trailblazing women.
Placing emphasis on sharing the experiences of influential women redefining culture, ASICS has released an all-new, footwear campaign and collection dubbed “Sound Mind Sound Body.” To highlight the iconic sportswear brand’s expanded offering for women, ASICS has tapped boundary-breaking females that include Sofia Solamente, Chaima El Haddaoui and Anna Sian to offer personal testimonies on ways they stay grounded and embrace the uncertainties of day-to-day life.
As part of the latest collection, the brand has unveiled its newest iteration of the Japan S PF. First released in 1981, the heritage staple features a low-top silhouette that comes complete with a court-inspired toe box and a striking holographic colorway. In addition to the re-engineered cup sole application which provides added comfort, the newly madeover style offers minimalist branding for those that wish to maintain a low-profile aesthetic, making the Japan S PF ideal for making a fashion-forward statement.
In the gallery above, check out ASICS’ all-new Japan S PF and head to the brand’s website to purchase the reimagined silhouette, available now.
