Sony Pictures Television Lands First-Look Deal With 88rising To Spotlight Asian Culture in Mainstream Media

Projects will encompass developing scripts and series based around Asian-American culture.

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Sony Pictures Television has officially announced a first-look deal with Asian-American music and media company, 88rising, to develop a series of scripted television projects surrounding Asian and Asian-American culture.

The emerging firm started out as a record label and since then has launched the Head in the Clouds Music & Arts Festival and an Asian-themed SirusXM radio channel. The company has also recently expanded its ventures into film projects including a comedy about K-Pop fans, We Stan, which is produced alongside A-Major Media and rapper Jon “Dumbfounded” Park and an untitled feature to be directed and written by Justin Chon, featuring 88rising rapper Rich Brian.

88rising will partner with the media giant to spotlight the modern, global Asian culture across all platforms, and ex-NBC exec, Alex Lin is expected to serve as the company’s first development executive for film and television. CEO Sean Miyashiro has released a statement saying, “Our company was founded on the goal of providing more authentic representation of Asian and Asian Americans and giving them a platform and an opportunity to be at the center of stories. We are thrilled to expand our work and vision to television with the support of Sony to continue to make content that we want to make.”

Sony Pictures Television’s EVP of comedy development, Glenn Adilman also comments on the newly formed partnership expressing, “We are incredibly impressed with all that 88rising has achieved in music, media and storytelling. We love everything they stand for and are thrilled to help bring their very unique and important Asian and Asian American stories to television and for the chance to work with their brilliant roster of artists.”

There is currently no further information regarding upcoming projects that will stem from this deal.

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