SNICKERS' Latest Dessert Innovation Is a Peanut Brownie Ice Cream Bar

A mashup of three globally beloved treats: SNICKERS, brownies, and ice cream.

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Food & Beverage
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SNICKERS Peanut Brownie Ice Cream Bar is the latest treat is set to hit freezers nationwide in a couple of months. The treat venture marks the first time SNICKERS Ice Cream and Chocolate have intertwined to launch the same flavor variant.

The parent company, Mars Wrigley, kicks off 2021 by combining three of the most sought out dessert flavors in its newest ice cream innovation. The ice cream bar is a mashup of three globally beloved treats, SNICKERS, of course, brownies, and ice cream. The flavors are an extension of the recently launched SNICKERS Peanut Brownie Candy Bar. The frozen treat shares similar ingredients, featuring brownie-flavored ice cream with chewy brownie bits, a thin top layer of caramel, and peanuts, all covered in SNICKERS bars’ staple milk-chocolate coating.

Jayesh Shah, Mars Ice Cream Marketing Director, says in a statement, “We’re thrilled to give SNICKERS Peanut Brownie fans even more to be excited about in 2021. This new treat will no doubt be a frozen aisle favorite for fans of SNICKERS, brownies, and ice cream alike.”

Dessert fans everywhere can expect the SNICKERS Peanut Brownie Ice Cream to hit local freezers now and expect stores nationwide to stock the delectable treat by March 2021. The ice cream bar will be available in convenience, grocery, and mass stores in single portions and multipack boxes.

Those interested can visit SNICKERS for more information regarding the SNICKERS Ice Cream and Chocolate products.

In case you are still on that sweets kick, Krispy Kreme joins iconic candy manufacture Swizzels for “Love Hearts” donuts.

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