Naomi Osaka Joins TAG Heuer as Brand Ambassador

Right on the heels of becoming Louis Vuitton’s new ambassador, Japanese professional tennis player Naomi Osaka has enlisted as Swiss luxury watchmaker TAG Heuer‘s brand ambassador as well. Like Louis Vuitton, TAG Heuer is operated by French luxury conglomerate LVMH.

Born in Osaka, Japan to a Japanese mother and a Haitian-born father, Osaka moved to the United States when she was a toddler, where she began playing tennis at a very young age, taking her first WTA Tour match win at the age of just 16. Propelled to world no. 4 thanks to winning the U.S. Open, she would go on the become the world no. 1 after winning the Australian Open title in 2019. Osaka has held several sponsorships in the past in relation to her tennis career, but only recently has the soon-to-be Olympian partnered with more fashion-focused companies.

“I’m excited and honored to join TAG Heuer as brand ambassador,” says Osaka in a statement. “It’s a partnership and friendship that exemplifies our shared mindset and values. The brand’s trailblazing approach with their ‘Don’t crack under pressure’ motto speaks to the way I live my life both on and off the court.”

“We are very proud to have Naomi join the TAG Heuer family,” the watchmaker’s CEO, Frédéric Arnault, added. “Her athletic record and commitment to excellence are outstanding but even more impressive is her passionate spirit and drive for advocacy which is an inspiration to so many. We are excited to support Naomi as she kicks off her 2021 season and prepares for her Olympic debut.”

Meanwhile, Louis Vuitton recently updated its own signature timepiece with the Tambour Horizon Lunar New Year.