Marvel Celebrates 2021 With Yearlong Rollout of New MCU Products Each Week
“Marvel Must Haves” features MCU-inspired toys, games, books, apparel, and home decor.
This year, Marvel is launching “Marvel Must Haves”, a yearlong campaign that introduces new MCU-inspired products weekly through 2021.
In tandem with the upcoming Disney+ series rollouts, Marvel Studios created Marvel Must Haves as a preeminent source on their online store for product reveals meant to support each series. The first of the series to release on the digital platform is WandaVision, premiering January 15 and fans can expect a launch of WandaVision products soon.
Paul Glitter, SVP of Marvel Licensing released a statement regarding the 2021 campaign stating, “Fans tuning into Disney+ this year will experience Marvel like never before with six exhilarating series, complemented by must-have merchandise featuring character favorites and milestone moments. Marvel Must Haves is an unprecedented weekly celebration where fans around the world can discover cool new products that authentically celebrate each new episode.”
Starting January 18 and every Monday after, the first day of the week will mark a weekly debut of new product highlights inspired by the Marvel Cinematic Universe. Product offerings will revolve around new characters and cliffhangers, thus promising differences in products on a weekly basis. Marvel Must Haves have partnered with some of the world’s biggest brands including, LEGO, Hasbro, Funko, Her Universe, and Loungefly.
Take a look above at the products to expect for the first drop surrounding WandaVision’s Disney+ premier. Visit Marvel Must Haves for weekly drops of MCU-inspired memorabilia. A wide range of MCU merchandise will also be available for purchase online at Disney, and select retailers.
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