Ronnie Fieg Outlines KITH's Diversity and Inclusion Initiatives for 2021

Sharifa Murdock is KITH’s new Chief of People.

By
Fashion
10,591 Hypes 15 Comments

KITH founder Ronnie Fieg recently released a public statement that emphasizes the brand’s commitment to diversity and inclusion in 2021. Fieg took to Instagram to outline some of the initiatives he and his team are planning in support of Black creatives and underprivileged youth.

The new statement addresses one that Fieg made over half a year ago when he expressed that “[he] can do better and that [KITH] can do better” to fight for equality. “Since then we’ve gone to work. I always pictured Kith as a medium to bring my childhood dreams to life. What I’ve realized is that using the brand as a platform to create change is more important than anything I ever dreamed of accomplishing,” wrote Fieg. “I’ve worked on changing what we do as a company and added the responsibility of giving back to a culture that has constantly influenced and inspired me. Not just now, but indefinitely.”

In the same post, Fieg introduced Sharifa Murdock as KITH’s new Chief of People, who will be responsible for the new initiatives. In honor of Martin Luther King Jr.’s iconic March on Washington, Fieg announced that KITH will be partnering with MLK III to raise funds to support his “continued activism and critical humanitarian work.” For Black History Month, KITH will be showcasing independent Black artists with a series of releases that will raise funds to support their work.

Fieg also revealed that there will be a second capsule with the estate of the Notorious B.I.G. where proceeds will go towards the Christopher Wallace Foundation to support education. Lastly, Fieg confirmed that at least 15 percent of the apparel available on KITH will come from Black designers. Fieg wrote in conclusion, “having people of color in senior positions leading these projects has been key and will continue. Thank you to Greg Betty and Marlon Beck for helping to bring them to life. Better in 2021.”

Scroll below to read Ronnie Fieg’s statement on Instagram announcing some of KITH’s initiatives for 2021.

 

View this post on Instagram

 

A post shared by Ronnie Fieg (@ronniefieg)

In case you missed it, here’s a look at KITH and New Balance colorful “Kithmas” collab.

Read Full Article

What to Read Next

Investor Forgets Password to Digital Wallet Containing $220 Million USD in Bitcoin
Tech

Investor Forgets Password to Digital Wallet Containing $220 Million USD in Bitcoin

With only two more guesses before its completely wiped.

Microsoft Is Seeing "Pulse Red" in Latest Xbox Series X/S Controller
Gaming

Microsoft Is Seeing "Pulse Red" in Latest Xbox Series X/S Controller

Coming with a 14-day free trial for Xbox Game Pass Ultimate.

A 'Risk' Board Game TV Series Adaptation Is Currently in the Works
Entertainment

A 'Risk' Board Game TV Series Adaptation Is Currently in the Works

Brought to you by the creator of ‘House of Cards’.


Lucid Motors Is Reportedly Planning To Go Public via a $15 Billion USD Merger
Automotive 

Lucid Motors Is Reportedly Planning To Go Public via a $15 Billion USD Merger

The company is also backed by Saudi Arabia’s Public Investment Fund.

French Montana, Jack Harlow and Lil Durk Share "Hot Boy Bling" Visual
Music

French Montana, Jack Harlow and Lil Durk Share "Hot Boy Bling" Visual

The trio thrives in a post-apocalyptic world.

Virgil Abloh Rumored to Release Off-White™ x Nike "The 20" This Year
Footwear

Virgil Abloh Rumored to Release Off-White™ x Nike "The 20" This Year

Another collection of covetable sneakers could be coming.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.