This marks the first time that the Swedish fashion label has worked with an Irish designer. As oft-seen in her work, this impending capsule aims to encapsulate everything from her multicultural heritage to Hong Kong traditions and art history — all elements of which have both influenced and defined the growth of her self-titled label.
In this collaborative assortment, consumers will find a shoppable barrage of silhouettes such as tulle dresses, knitwear, shirting, trenches, casual tees and accessories, as well as Rocha’s pearl-adorned footwear and signature jewelry meant to be worn for any season. Highlighted among the pieces are patterns from tartans to florals, spews of love-inducing reds and pinks, beaded textures and bespoke fabrications that were crafted in-house exclusively for this partnership.
“I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me”, says Rocha. “As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.”
Prices for the products have yet to be announced, but you can expect the Simone Rocha x H&M collection to launch on March 11, 2021.
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