Emerging Japanese label SHEBA has swiftly risen through the ranks of young Japanese labels, gathering steam on the strength of its distinctive post-workwear aesthetic. Spring/Summer 2021 is no less captivating that previous efforts, but its theme is much darker, imagining a post-coronavirus disaster.
Dubbed “PROLETARIAT,” after the working class, SHEBA describes its seasonal theme as thus: “Due to a devastating blow by [an] unknown virus … the world became a dystopia. Small- and middle-sized enterprise was lost and … global companies seized power. [As] such, uniforms for field workers [are necessary].” Designer Hirokazu Shibasaki — a veteran of stalwart label Digawel – acknowledges the story is fiction, rather than prediction, of course.
Still, looking at the collection’s imagery, one would be hard pressed to see the dystopian theme; SHEBA showcases its models mostly in repose, fishing, sitting around town and watching boats pass. The uniform motif is clear, however, thanks to oversized field jackets, textural anoraks and a neutral, earthy color story. Loosely woven tank tops and cut-off hoodies toy with otherwise conventional silhouettes, while baggy shorts and dropped-shoulder pullovers make for comfy summer staples.
View this post on Instagram
SHEBA21SS COLLECTION “PROLETARIAT” EXHIBITION FROM SEPTEMBER 23. SHEBA 21SS COLLECTION PROLETARIAT In 40years later, due to a devastating blow by unknown virus, humanity’s life including politics and economy was drastically changed and the world was turning into dystopia. The concept of a small and middle-sized enterprise was being lost and a part of global companies seized power. In such world, uniforms for field workers were made. (This story is fiction. I have nothing to do with the existing person and organization entirely.) D:Hiroaki Nagahata(@magazinestudy) S:Koji Oyamada(@oyamadakoji) P:Kyouhei Yamamoto(@kyouheiymmt) HM:Narumi Tsukuba(@narumi_tsukuba) M:Atsushi(@a24_kamata),CJ(@ceejbb),Hasana(@hasana625) #ordinarypleasure