KITH Enlivens Calvin Klein's Signature Underwear With Help From Gigi Hadid
The supermodel shows off co-branded boxers and bras.
KITH has been teasing its collaboration with Calvin Klein for approximately a week, but now the entire Gigi Hadid-fronted campaign is here. KITH
It releases alongside a short film inspired by Ronnie Fieg’s childhood, which takes us back to 1996 and puts Calvin Klein’s products at the back of the storyline — almost as if they are the backbone of the story of a young man cycling around town, hitting up local spots, hanging with friends.
The Cass Bird-shot and Gabriella Karefa-Johnson-styled campaign starring Gigi Hadid is laid back and as on-brand as can be for a collaboration that relives Calvin Klein’s ’90s heyday. Shots are stark, somewhat candid, and a little bit intimate, all while putting the focus on the co-branded underwear.
The “Classic” underwear in question comprises a men’s boxer brief, a women’s bralette, and a thong, all served in KITH or Calvin Klein’s signature tones of black, light heather gray, white, “Shark,” “Woodrose,” and “Cinder.” The waistband on the garments throughout is finished with KITH and Calvin Klein’s branding — Klein’s first-ever shared waistband — while the former’s monogram appears on a number of pieces, too.
For the duo’s “Seasonal” collection, you’ll find non-monogrammed but branded block color men’s underwear in black, white, dark navy, “Scarab,” “Crimson,” and “Ultramarine.” Lightweight mesh fabrics have been used for the women’s seasonal products, delivering an asymmetrical, racerback, and double-banded bralettes. Rounding out the collection is a range of tops for both men and women, which combine the CK logo with both KITH and Calvin Klein’s full monikers.
Expect the entire Calvin Klein collection to launch from September 12 at KITH’s flagship stores, wherein permanent KITH for Calvin Klein fixtures will be fitted, as well as on KITH’s website. Shoppers will be able to make customized three-packs of specially-branded underwear in-store.
Most recently, a leaker obtained an early pair of KITH’s next Nike Air Force 1 collaboration.
