Jimmy Choo and Timberland Partner to Bring a Sprinkle of Glamour to the Outdoors
Who saw this coming?
A perhaps unexpected pairing, red carpet staples Jimmy Choo and outdoor specialists Timberland have unveiled a striking new footwear collaboration. Each brand’s signature aesthetics come into play with the iconic Timberland 6” Boot getting a dose of opulent luxury Swarovski crystals and glitter embellishments. The unisex range boasts four colorways, Premium Wheat with Swarovski Crystal Collar, Premium Wheat with Gold Glitter, Premium Black with Glitter and the Limited Edition Premium All-Over Swarovski with Crystal Embellishment.
The campaign stars skater and model of the moment Evan Mock, beauty entrepreneur Kristen Noel Crawley and was shot by actor and photographer Cole Sprouse. Sandra Choi, Creative Director of Jimmy Choo, spoke on her experience of working on the project. “To collaborate with a brand like Timberland allows Jimmy Choo to explore a new avenue and take part in a different conversation,” she says. “I love to mix it up by getting together with different creative minds combining our DNA to create a beautiful and surprising product with unexpected links to the roots of both our brands.”
The collection was released exclusively at the NYC and LA KITH stores at the beginning of September, and has now seen a wider release, available at Jimmy Choo’s webstore and selected stores around the world. Take a look at the campaign above as well as some behind the scenes shots from the set. As part of Timberland’s long standing commitment to addressing environmental issues, for each pair sold, the brand will plant a tree, to help meet its pledge made last year of planting a total of 50 million trees.
