A$AP Rocky, Tyler, the Creator, and Iggy Pop Wearing Gucci Is the "Life of a Rock Star"

Gucci’s latest men’s tailoring campaign was shot and filmed by Harmony Korine, co-staring Biggy Pop the parrot.

Fashion
33,780 Hypes 33 Comments

The ever-eccentric creations of Alessandro Michele at Gucci have been captured by Harmony Korine for the Italian label’s latest men’s tailoring campaign, “Life of a Rock Star,” starring A$AP Rocky, Tyler, the Creator, Iggy Pop, and Biggy Pop the parrot.

Shot in Los Angeles in February, the campaign images and video take place inside a Mid-Century Modern West Coast house that’s surrounded by lush plants and palm trees — the perfect setting for Iggy Pop’s parrot and its friend, a blue hyacinth macaw, to call home.

A$AP Rocky, Tyler, the Creator, and Iggy Pop also treat the pad like home. The two rappers turn up in an old Rolls-Royce and enter the home, joining Iggy Pop for a dance. The three goof around all while wearing Gucci’s latest tailoring collection, with Iggy donning a daring leopard print belted suit, green and blue three-pieces, and a tweed check suit, too.

Elsewhere, we see Tyler, the Creator pair Gucci’s red corduroy suit with a petrol blue ribbed roll neck and loafers. He also channels his inner Thurnis Haley with a green-and-gold “GG” link motif sweater vest, a striped blue shirt, and checkered pants. A$AP Rocky is the most dapper of them all, decked in a full striped “GG” motif suit, a black “GG” tuxedo, and more.

Speaking on the campaign, Michele said, “The result is a group campaign with three men who I believe had fun too. There is always this image of eccentricity, because they are in fact eccentric themselves. A certain type of fun is also portrayed and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar.”

He added, “This is another chapter of this journey. With these campaigns, I am working on different ways of being elegant, and these three men embody this idea perfectly. I like to tell the story of elegance in completely arbitrary and unexpected ways. Perhaps elegance is something in the air that sometimes you are not even ready for. Male elegance can be unpredictable and strange.”

Take a look at the Harmony Korine-shot campaign images and film above, and expect the collection to drop at Gucci boutiques and on its website later this year.

In other news, MM6 Maison Margiela SS21 is here.

Read Full Article

What to Read Next

90’s Horror Classic ‘The Craft’ Is Getting a Sequel This October
Entertainment

90’s Horror Classic ‘The Craft’ Is Getting a Sequel This October

Just in time for Halloween.

Levi's Vintage Clothing Readies Its Trucker Jacket and 501 Jeans for Halloween
Fashion

Levi's Vintage Clothing Readies Its Trucker Jacket and 501 Jeans for Halloween

Bats, spiders, webs, and distressing make for a spooky double-denim look.

Kim Kardashian and Michèle Lamy Collaborate to Spotlight Their Unexpected Friendship
Fashion

Kim Kardashian and Michèle Lamy Collaborate to Spotlight Their Unexpected Friendship

The collaborative editorial also sees Owens snapping Michèle Lamy in SKIMS.

Marine Serre Is Doubling Down on Skintight Clothing For SS21
Fashion

Marine Serre Is Doubling Down on Skintight Clothing For SS21

While opening up some new directions for the avant-garde brand.

Titleist Releases Futuristic CNCPT CP-04 Golf Irons
Sports

Titleist Releases Futuristic CNCPT CP-04 Golf Irons

100g of tungsten per club.


'Grand Theft Auto' Rival 'Everywhere' Raises $41M USD In Funding
Gaming

'Grand Theft Auto' Rival 'Everywhere' Raises $41M USD In Funding

The Leslie Benzies-developed title could change open-world games as we know them.

S.R. STUDIO. LA. CA.'s "VEIL FLAG" Is Part Wall Hanging, Part Shawl, and Completely Charitable
Fashion

S.R. STUDIO. LA. CA.'s "VEIL FLAG" Is Part Wall Hanging, Part Shawl, and Completely Charitable

The limited-to-50 piece retails for $650 USD, with its proceeds benefitting the ACLU.

MFnMelo Delivers Three-Track EP 'Portions'
Music

MFnMelo Delivers Three-Track EP 'Portions'

The second Pivot Gang release this month following Saba’s.

Lil Wayne and DJ Drama to Revive 'Dedication' Mixtape Series With New Project 'D7'
Music

Lil Wayne and DJ Drama to Revive 'Dedication' Mixtape Series With New Project 'D7'

The followup to the two-part ‘Dedication 6’ release.

Watch Lucid Motors' 1,080-Horsepower Air EV Hit 157 MPH Down a Drag Strip
Automotive

Watch Lucid Motors' 1,080-Horsepower Air EV Hit 157 MPH Down a Drag Strip

Entering the sub-10 second club.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.