Diesel‘s campaigns have historically reflected a vision of optimism, a mood maintained by its latest effort: “Unforgettable Denim.” The tongue-in-cheek title references the memories baked into a favorite pair of jeans, happy recollections that serve as a balm to 2020’s upset.
RAYSCORRUPTEDMIND shot the campaign’s talent — Donte Colley, Evan Mock and Julia Fox — as they employed their own survival methods to make the most of quarantine. Mock took to Mallorca, Spain, to correspond to nature; actress Fox rekindled love; dancer Colley took an active stance in the ongoing fight for justice.
Throughout fall, the campaign will explore these three perspectives as Diesel simultaneously brings on collaborators like UNTOLD Festival, one of Europe’s best-loved music festivals. The partnership has realized a special pair of jeans — the limited edition 2020 Fallen Edition — to commemorate 2020’s canceled event in ode to memories that were never made.
Similarly, Diesel will invite guests onto its website and into select stores to customize the leather patch on a pair of Diesel jeans to immortalize a moment that they missed this year. Whether it’s travel-related or as personal as a wedding, the Italian brand encourages one to wear that would-be moment on their jeans.
Shop the Unforgettable Denim-aligned jeans on Diesel’s website.
Mock most recently appeared as the face of Giuseppe Zanotti’s “Living Room” loungewear collection.