Jadon Sancho Launches South East London-Inspired Nike Collection
A celebration of the footballer’s connection with his SE11 home.
Over the past few seasons, Jadon Sancho has firmly established himself as one of the most exciting talents in world football. Since switching Manchester City for Borussia Dortmund three years ago, the 20-year-old has since made his debut for England, was named in Bundesliga Team of the Season and is now wanted by some of the biggest clubs across the globe. Despite his sharp rise to stardom, the London-born footballer still remains true to his roots.
Teaming up with Nike Football, Sancho has unveiled his first footwear and apparel collection inspired by the streets of South East London and the cultural influences he grew up with. Entitled ‘SE11 Sancho Collection,’ the release is a celebration of his connection to his hometown that shaped the baller he is today.
“This isn’t just for me, it’s for all the ballers across London who were told they’d never make it,” said Jadon. “Every time I step out onto the pitch, I represent them all. It’s a privilege and an honour to have the kids of London on my back and release a collection that they all can relate to”.
Cultural references like ‘MEGZ’ can be found on the side of the boot, a word that comes from the term nutmeg – a signature trademark to Sancho’s tricky style of play. Underneath a ‘NO BALL GAMES’ sign can be found, a nod to the sign found in many estates across London, where football isn’t encouraged.
“We played anywhere and everywhere, that’s just the culture in London. All you needed was a football. You’d always have the one guy with a wonky foot that’d break windows and get us all in trouble”.
On the laces the words ‘Blue Park’ are carefully inscribed, these are what Jadon and his friends called the small concrete pitches across Kennington. ‘#SE11 4 J@DON’ is written on the tongue and is symbolic of Sancho’s connection with the area.
In addition to the boots, the collection is completed with a Nike F.C. jersey, tracksuit, T-shirt and South London jersey.
The SE11 Sancho Collection is available now for early access from nike.com ahead of its full release of August 24.
In other news, Liverpool has unveiled its debut Nike away strip for next season.
