Instagram's New Video Feature Reels Officially Debuts in U.S.

Facebook’s answer to TikTok.

By
Tech
6,259 Hypes 5 Comments

Last month, Instagram officially announced the upcoming launch of its TikTok competitor, Reels. Today, the company’s short-form video feature is launching across 50 countries, including the U.S. and other key international markets such as India, Brazil, France, Germany, the U.K. and Japan. The new Instagram video feature builds on the familiar short-form creative content and allows users to create and post short, 15-second videos using a new set of editing tools that include options like AR effects, a countdown timer and music.

Although Facebook, which owns Instagram, said the plans for Reels have been well underway for a while now, the launch of the new platform comes at an opportune time. Just last month, President Donald Trump announced that the Chinese-owned video app TikTok would be banned in the U.S., citing security risks, “potential counterintelligence threats” and privacy concerns as reasons for the ban. In order to compete with TikTok, Instagram understands the importance of music in helping Reels succeed. The company’s deals with major record labels offers up a variety of musical content, which means users’ sound won’t be removed due to a rights issue.

“We think it’s really important to honor the rights of the music labels — and that’s one we’ve been working on for years now,” said Instagram head of Product, Vishal Shah. “We’re launching Reels now in countries where we have rights. We think that the catalog is quite deep and it has some unique content that you can’t really find, at that depth, in other platforms.” In addition to music rights, Reels is accessible instantly via the Instagram camera. To create a new Reel, users just have to select the option at the bottom of the Instagram Camera, next to Story, and the editing tools will pop up on the left side of the screen. Reels will be displayed in a new tab on users’ profiles. If they’re published to Stories, they’ll disappear in 24 hours.

In other news, Google has just announced three new models for its Pixel smartphone line.

Read Full Article

What to Read Next

G-SHOCK and 'Dragon Ball Z's "Son Goku" Watch Will See Wider Release
Fashion

G-SHOCK and 'Dragon Ball Z's "Son Goku" Watch Will See Wider Release

They’re “Saiyan” it again, one more time.

Watch This Jumpman Logo Sculpture Transform Into an Air Jordan 1
Arts

Watch This Jumpman Logo Sculpture Transform Into an Air Jordan 1

Releasing in a very limited edition.

Behind the HYPE: How Raf Simons’ Riot Jacket Became a Streetwear Holy Grail
Fashion 

Behind the HYPE: How Raf Simons’ Riot Jacket Became a Streetwear Holy Grail

Why one sold for a stunning $47,000 USD price tag.


Deadly Explosions in Beirut Leave Art Spaces in Ruins
Arts

Deadly Explosions in Beirut Leave Art Spaces in Ruins

A series of blasts took place this Tuesday that left over 70 people dead and over 4,000 injured.

Survey: How Does Gaming Influence Culture?
Gaming

Survey: How Does Gaming Influence Culture?

Responses are entered for a chance to win $600 USD to spend at HBX.

Joe Freshgoods and MCA Chicago Want You to Know "The Youth in You is Happy"
Fashion

Joe Freshgoods and MCA Chicago Want You to Know "The Youth in You is Happy"

The pair’s second capsule collection of apparel, posters and more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.