Prada Recruits Five Creatives to Showcase SS21 Collection

Showcased by Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre.

By
Fashion
6,513 Hypes 6 Comments

Kicking off this season’s Milan Fashion Week, Prada has taken the opportunity to break away from traditional formats and instead work with a number of leading creatives. With Spring/Summer 2021 shows around the world taking place digitally rather than physically, Prada believes “a singular statement is replaced by the perspectives of many.”

To achieve this, the Italian label has showcased its collection in five different chapters, with five films created by various artists and image makers. The creatives chosen for the SS21 project are Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre, each of whom have focused on a different element of the collection and interpreted it in their own way. The inclusion of Vanderperre hinted at the next era for Prada, with his regular collaborator Raf Simons set to join the house as co-creative director.

The collection itself was delivered in more traditional runway show at the end of the presentation. Pieces came in a muted color palette of black, grey, white and beige, while some womenswear items featured more eye-catching prints. Menswear pieces came in a fitted silhouette, featuring technical fabrications of Prada nylon with traditional suiting As well as technical tailoring, the collection also saw workwear-influenced pieces constructed from leather, cotton and taffeta, elevating the items from their roots. Elsewhere, Prada Linea Rossa continued to showcase the label’s sportswear-inspired aesthetics.

The collection’s notes discussed the understated aesthetic, “A radicalism is found in purity – simplicity with a complexity, yet an antidote to useless complication in precision and directness. Contradiction is celebrated: in apparent fragility can be found strength, through rigour joy. A sense of lightness not only of physicality but of emotion – the dynamism of sportswear translates throughout, a sense of enjoyment, energy, fun. A reason for fashion.”

For more from this season’s digital fashion weeks, take a look at Fumito Ganryu’s lockdown-inspired collection.

Read Full Article

What to Read Next

The Nike SB Dunk Low "Grateful Dead" Receives an Official Release Date
Footwear

The Nike SB Dunk Low "Grateful Dead" Receives an Official Release Date

Centered around the band’s most lovable symbol, the marching bears.

New Balance Debuts OMN1S Low in "Berry Lime" Pack Alongside the 997S and 850
Footwear

New Balance Debuts OMN1S Low in "Berry Lime" Pack Alongside the 997S and 850

The pack’s vibrant colors pay homage to Darius Bazley’s colorful personal style.

UNO Taps Keith Haring for Latest Artiste Series Deck
Gaming

UNO Taps Keith Haring for Latest Artiste Series Deck

112 cards finished with the late artist’s instantly-recognizable work.


Grant Imahara of 'Mythbusters' Has Died
Entertainment

Grant Imahara of 'Mythbusters' Has Died

The likeable roboticist/electrical engineer was just 49.

Sotheby's to Raise Money to Build London's Largest Community Kitchen
Arts

Sotheby's to Raise Money to Build London's Largest Community Kitchen

Raising funds through the sale of donated artwork.

clothsurgeon Looks to the '60s and '70s for SS20 Collection
Fashion

clothsurgeon Looks to the '60s and '70s for SS20 Collection

Mixing references to the Summer of Love with the Space Race.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.