'Warehouse Review' Launches With 'People Wearing Off-White™' Zine

Exploring the contextualisation of fashion phenomena omitted by mainstream criticism.

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Fashion
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For the the debut issue of its Warehouse Review zine, Amsterdam-based inclusive fashion platform Warehouse is tapping a left-of-center angle of the industry zeitgeist, offering a fresh take on a familiar subject. Virgil Abloh-led Off-White™ has spurred countless meta-commentaries and think pieces but the luxury streetwear brand has never been spotlighted quite like Warehouse Review 001: People Wearing Off-White™.

Warehouse co-founder Hanka van der Voet has been formulating ideas for the zine since summer 2019, when she began photographing people wearing Off-White™’s recognizable designs on the street. After posting these images to her Instagram Stories, van der Voet started to accumulate images through the #peoplewearingoffwhite hashtag, which soon swelled to a collection of over 200 images. It also sparked van der Voet’s fascination with Abloh and the lack of mainstream fashion media contextualisation for the phenomenon of his ever-present logos.

Off-White™’s iconography has already been the subject of much discourse but van der Voet brings a fresh mindset to the discussion, exploring Abloh’s presence in the twin fashion and art industries. People Wearing Off-White™ explores the brand’s existence, design language, social media presence and mines the sensation around its signature industrial belt. The zine also analyzes the collection of #peoplewearingoffwhite imagery.

150 copies of the zine launched this week at Amsterdam’s San Serriffe and Warehouse’s website, but none are available to purchase. Instead, they can be obtained through swapping — interested parties can offer anything they deem trade-worthy.

As Warehouse issues a commentary on the fashion brand, Off-White continues issuing a covetable slate of goods, including its “OFF-ACTIVE” athleisure line and women’s Air Jordan 5 “Sail.”

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