For the the debut issue of its Warehouse Review zine, Amsterdam-based inclusive fashion platform Warehouse is tapping a left-of-center angle of the industry zeitgeist, offering a fresh take on a familiar subject. Virgil Abloh-led Off-White™ has spurred countless meta-commentaries and think pieces but the luxury streetwear brand has never been spotlighted quite like Warehouse Review 001: People Wearing Off-White™.
Warehouse co-founder Hanka van der Voet has been formulating ideas for the zine since summer 2019, when she began photographing people wearing Off-White™’s recognizable designs on the street. After posting these images to her Instagram Stories, van der Voet started to accumulate images through the #peoplewearingoffwhite hashtag, which soon swelled to a collection of over 200 images. It also sparked van der Voet’s fascination with Abloh and the lack of mainstream fashion media contextualisation for the phenomenon of his ever-present logos.
Off-White™’s iconography has already been the subject of much discourse but van der Voet brings a fresh mindset to the discussion, exploring Abloh’s presence in the twin fashion and art industries. People Wearing Off-White™ explores the brand’s existence, design language, social media presence and mines the sensation around its signature industrial belt. The zine also analyzes the collection of #peoplewearingoffwhite imagery.
150 copies of the zine launched this week at Amsterdam’s San Serriffe and Warehouse’s website, but none are available to purchase. Instead, they can be obtained through swapping — interested parties can offer anything they deem trade-worthy.