LOEWE's SS21 Collection Is Almost Entirely Inspired by Circles

With a “show in a box” instead of a runway presentation.

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Fashion
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LOEWE has presented its Spring/Summer 2021 menswear collection not at Paris Fashion Week, but in a box. As the coronavirus pandemic continues to disrupt daily life, LOEWE and its creative director Jonathan Anderson looked to tell a story by other means, developing a storyline and providing something real that “showgoers” can still interact with — even if the collection is not being presented on a runway.

Instead, LOEWE draws influence from Marcel Duchamp’s Museum in a Box; the show in itself becomes portable and a spectacle. Inside, the luxury Spanish fashion house offers a tactile experience, starting with a letter from Jonathan Anderson and following with an inspiration booklet. From there, looks are presented in various formats from 360-degrees to birdseye, while shoes appear on postcards and the lookbook is printed in paper blocks.

LOEWE’s SS21 collection plays on the adapted saying, “what goes around comes in rounds.” As a result, curvaceous silhouettes and circles dominate — there are balloon sleeves, hoops, circular cut-outs, pieces that are voluminous and bouncy.

Notable pieces include a three-layer circular top that can be made at home thanks to a downloadable pattern, as well as a white straight coat made from hand-waxed calfskin that features large circular cut-outs in its design. There’s also a hand-woven calf leather sleeveless top that is both boxy yet sports flowing lines, and a standout trench coat that has a ruched cape on the rear.

Take a look at the LOEWE SS21 collection in the gallery above, and find out more about the collection on LOEWE’s newly redesigned website.

In case you missed it, here is Rick Owens’ SS21 collection, “PHLEGETHON.”

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