Gucci’s Latest Collection Hopes to “Dismantle the Scaffolding” of Fashion

The brand also unveiled a series of new collaborations.

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Fashion
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Even in the midst of a global lockdown, Gucci isn’t the kind of brand to do avoid putting on a spectacle. For its contribution to Milan’s digital fashion weeks, the label orchestrated a 12-hour live-streamed photoshoot, culminating in the reveal of a new collection, titled Epilogue.

In a release accompanying the collection, creative director Alessandro Michele described the collection — which is a one-off release, distinct from the brand’s Cruise and SS21 offerings – as the “closing act of a narration.” After last season’s show, which offered a glimpse into the backstage mechanics of a runway presentation, this project was intended to offer another insight behind the curtain.

“I tried to dismantle the scaffolding, to turn things upside down,” said Michele. “It was a road that, while I walked, deposited new questions and stirred things up.”

The collection itself, while hewing closely to the eclectic, magpie vision of Michele’s previous work, shows some new directions too. Oversized trousers in washed corduroy mark a departure from the neat-as-a-pin styling that the brand usually favours, while a greater preponderance of denim suggests a new emphasis on pragmatic dressing. A new sneaker — a brightly coloured, contrast-laced runner — also made its debut.

Also revealed are a number of new collaborations: the brand’s ongoing partnership with Disney results in a Donald Duck print across a number of pieces, while in a new collaboration the Japanese manga character Doraemon appears on a monogrammed tote. The brand has also worked with Liberty London on prints, and the archive of designer Ken Scott on motifs that appear throughout the looks.

For more Milan fashion week coverage, check out the latest collection from Prada.

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