Concepts Raised $133k USD for My Brother's Keeper Through Nike SB Dunk "Lobster" Raffle (UPDATE)

All raffle proceeds have been donated directly to the charitable organization’s Cambridge chapter.

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UPDATE (July 24, 2020): Concepts has announced that its Nike SB Dunk “Purple Lobster” and “Green Lobster” charity raffle raised $133,000 USD for the Cambridge, Massachusetts chapter of My Brother’s Keeper. A nationwide initiative started by former President Barack Obama, My Brother’s Keeper “addresses persistent opportunity gaps faced by boys and young men of color to ensure that all young people can reach their full potential.”

Over 32,000 digital raffle tickets were sold, and over 5,000 individuals entered the raffle. Due to this tremendous turnout, Concepts chose two raffle winners instead of the initial one winner planned. Concepts has also announced that this raffle was merely the beginning of its push for racial equality and that it’ll be announcing more charitable initiatives soon.

See a statement from My Brother’s Keeper and read the original article below.

“Thank you and your team for standing on the right side of history. This money will help us implement effective programming within the Cambridge community that empowers disadvantaged and underserved black and brown children, adolescents, and young adults. More specifically, it will allow us to fund our MBK Cambridge Scholarship Program which will develop them to live lives of hope, passion, integrity, and purpose.”


ORIGINAL STORY (July 8, 2020): Concepts has announced a series of raffles of various highly sought-after sneakers in order to raise money for Black Lives Matter causes.

First up is Concepts’ own limited-edition Nike SB Dunk LowPurple Lobster” and “Green Lobster.” The pairs are being raffled off as a pack, with 100 percent of the proceeds going to the Cambridge chapter of My Brothers Keeper.

Concepts’ “Purple Lobster” once sold for $10,000 USD just after it was released in December 2018. Today, both the purple and green colorways can fetch upwards of $1,000 USD on the pre-owned sneaker market, and to this day, they are considered one of Concepts’ rarest Nike collaborations.

The raffle will commence on July 13 and will run for a week before another high-heat sneaker will be raffled. Concepts’ raffle is part of its wider company community plan to take action against racial injustice and to support their communities in New York, Boston, and beyond. This includes the brand’s involvement in Blackout Day yesterday, Eracism murals at their storefronts, a Zoom town hall conversation with Boston athletes and influencers, and internal company policies.

Stay tuned to Concepts’ Instagram and check out the Concepts website for more information about getting involved with the charity raffle on Friday.

In case you missed it, read HYPEBEAST’s mid-year sneaker industry review.

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