Budweiser Launches Its First Alcohol-Free Beer Bud Zero

Partnering with ex-NBA player Dwayne Wade.

Food & Beverage
10,283 Hypes 7 Comments

Budweiser is now launching the brand’s first-ever alcohol-free beer, simply named Bud Zero. For the project, Budweiser’s owner Anheuser-Busch InBev teamed up with entrepreneur and ex-NBA player Dwayne Wade, who helped with the package designs and actual taste of the beverage. One serving is only 50 calories, and holds no sugar at all, while tasting similar to the original Budweiser beer.

“We really want to disrupt this space because we believe there doesn’t need to be a stigma and outdated understanding of non-alcoholic beer,” Budweiser’s VP of marketing Monica Rustgi told CNN Business. “Beer is something that people love, so it doesn’t have to be binary decision of drinking beer with alcohol or not drinking a beer at all.”

“You don’t always want to walk away being hungover or with a buzz,” Wade added. “I loved the idea of being part of the conversation without having to drink alcohol.” The entrepreneur added that he’s often the designated driver for family and friends.

Bud Zero will launch soon in 12-packs of 12-ounce cans as well as single 16-ounce cans. A six-pack of 12-ounce bottles will arrive later this year in November.

Elsewhere in the world of food and beverages, Dunkin’ and Post have created new caffeinated coffee-flavored cereals.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.

Read Full Article

What to Read Next

Travis Scott's CACTI Agave Spiked Seltzer Has Finally Launched
Food & Beverage

Travis Scott's CACTI Agave Spiked Seltzer Has Finally Launched

La Flame celebrated the drop of his fruity alcohol beverage with a comical commercial that features Eric Andre.

Travis Scott Launches Full CACTI Agave Spiked Seltzer Merch Collection
Fashion

Travis Scott Launches Full CACTI Agave Spiked Seltzer Merch Collection

34 CACTI-themed offerings.

Budweiser Is Officially Benching Itself From the Super Bowl LV Ad Lineup
Food & Beverage

Budweiser Is Officially Benching Itself From the Super Bowl LV Ad Lineup

Spending its ad money on COVID-19 vaccine awareness.


Bud Light Releases Its Own 6-Pack Gaming Console
Gaming

Bud Light Releases Its Own 6-Pack Gaming Console

With a built-in projector and cooler.

Ecco2k Frolics in an Illuminated Bliss Field for "Security!" Visual
Music

Ecco2k Frolics in an Illuminated Bliss Field for "Security!" Visual

Accompanying the physical release of ‘℮.’

Nike's Air Max 90 Receives Venomous "Violet Blend" Colorway
Footwear

Nike's Air Max 90 Receives Venomous "Violet Blend" Colorway

Wild, multi-textured uppers for the classic sneakers.

Hermès Group Reports 41% Drop in Revenue for Q2 of 2020
Fashion 

Hermès Group Reports 41% Drop in Revenue for Q2 of 2020

The North American and European markets have been hit particularly hard.

Here's Your First Look at the Union x Air Jordan 4 Retro "Guava Ice"
Footwear

Here's Your First Look at the Union x Air Jordan 4 Retro "Guava Ice"

Set to arrive next month.

Stay Prepared With These 10 Poolside Favorites
Fashion 

Stay Prepared With These 10 Poolside Favorites

Featuring Off-White™, Gucci, SAINT LAURENT, Wacko Maria and more.


Nyjah Huston Breaks Down His Nike SB Nyjah Free 2 For The Berrics' 'What's in the Box?'
Footwear

Nyjah Huston Breaks Down His Nike SB Nyjah Free 2 For The Berrics' 'What's in the Box?'

Explaining the shoe’s design, performance features and more.

Snoh Aalegra and RSVP Gallery's Capsule Is Embedded With Swarovski Crystals
Fashion

Snoh Aalegra and RSVP Gallery's Capsule Is Embedded With Swarovski Crystals

100% of the proceeds will go to Inner-City Arts.

Jerry Garcia's Psychedelic Art Paints Four KEEN Sandals
Footwear

Jerry Garcia's Psychedelic Art Paints Four KEEN Sandals

Inspired by Garcia’s ‘New York at Night’ and ‘Banyan Tree’ paintings.

Harry Potter and K-Swiss Head "Back to Hogwarts" With New Footwear Collection
Footwear

Harry Potter and K-Swiss Head "Back to Hogwarts" With New Footwear Collection

Two four-shoe packs, one inspired by Hogwarts’ four houses and the other by their Quidditch uniforms.

MOCAD Fires Director Over Allegations of Racism and Harassment
Art

MOCAD Fires Director Over Allegations of Racism and Harassment

“It is clear we need to do more, better, and faster.”


More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.