Benny The Butcher and the Black Soprano Family Share Monochromatic "It's Over" Visual

A new offering from the rising imprint.

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Benny The Butcher and his Black Soprano Family imprint have dropped off an accompanying music video for their latest cut, “It’s Over.

Directed by The Wizard, Benny is joined by DJ Drama, Heem and Rick Hyde, and the monochromatic visual sees the group in pinstripe suits driving around a classic-looking car. “This song right here! I wasn’t originally on “It’s Over,” but when I realized how crazy it was I had to get on it. The video turned out fire, only right Drama was a part of it,” Benny said in a statement.  “I wanted that old school gangster feel and aesthetic and this sh*t is a movie. We the real and respected Sopranos.”

Earlier this April 2020, Benny and BSF announced a new global label partnership with Entertainment One (eOne) with major plans for new music releases for the imprint’s roster throughout the year, releasing a video for “Da Mob” in celebration of the deal.

Watch Benny The Butcher and the Black Soprano Family’s “It’s Over” music video on YouTube.

Elsewhere in music, watch Gunna and Young Thug be good neighbors in the “DOLLAZ ON MY HEAD” visual.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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